NEWS

WIRES

OTHER

Epsilon Selects Message Systems for Email Management

Since communication is central to its business, Epsilon needed a configurable message management platform to segregate and authenticate email streams to protect its clients' brands, ensure higher deliverability rates and best-of-class capabilities. The company also required a solution to consolidate messaging infrastructure and adapt to changing business needs.

Epsilon selected Momentum for more efficient management and scalability as well as next-generation technical capabilities, including advanced clustering, adaptive delivery and email authentication. By deploying Momentum, deliverability of Epsilon's 40 billion permission-based messages per year on behalf of clients will significantly increase, enabling the company to continue to grow its client base and differentiate global email marketing services in a highly competitive marketplace.

"As the world's largest global permission-based email provider, it's imperative that our clients achieve peak email performance, exceptional deliverability and strong conversion rates. Email is a valuable tool for today's multichannel marketer, but only when messages are reaching the inbox and resonating with customers," said Andrew Frawley, President of Marketing Technology at Epsilon. "Message Systems was the clear choice, enabling us to combine business assets, and provide us with reliable message management capabilities to support our outbound email communications."

The most powerful message management platform available, Momentum provides a customized framework for email service providers to achieve maximum email deliverability without sacrificing flexibility or performance. Momentum's best-of-breed bounce management, authentication and real-time reporting tools help email service providers to produce more effective message content, improve deliverability and avoid reputation risks.

"Demonstrating competitive advantage through interactive, personalized email communication is more important than ever," said George Schlossnagle, CEO of Message Systems. "Momentum is ideal for rapidly growing companies like Epsilon that are scaling quickly and require flexible solutions to ensure the email delivery of the right message at the right time and place. Our solution will also strengthen Epsilon's brand reputation by providing new insight into the messaging stream and business agility for responding to customer needs in real time."

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of message management solutions and services for email service providers (ESPs), Internet service providers (ISPs), social networks and large enterprises that need to manage large volumes of business-critical email. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a suite of software solutions and services that address the business and infrastructure needs of organizations ranging from e-commerce companies to the Global 2000. With the most powerful message management platform on the market, Message Systems gets billions of unique messages to the right place at the right time every day. Headquartered in Columbia, Maryland, Message Systems has representatives and partners in North America, Europe and Asia Pacific. For more information, go to http://www.messagesystems.com or call 1-877.887.3031

About Epsilon

Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.

Atomic PR
Leslie Johnson, 415-593-1400
leslie.johnson@atomicpr.com