Published: July 07, 2010
AirKast and Radio One Sign Agreement to Deliver iPhone and BlackBerry Mobile Applications for 51 Radio Stations
CUPERTINO, Calif. - (BUSINESS WIRE) - AirKast, the leader in digital content and advertising solutions, and
Radio One, the urban media specialist based in New York, NY, announced
today that the companies have signed an agreement to deliver iPhone and
BlackBerry mobile applications for Radio One radio stations. In total,
51 Radio One stations will have both iPhone and BlackBerry mobile
applications available to listeners by the end of summer 2010. Android
mobile applications will be available soon thereafter.
"Since the majority of our urban listeners are often 'on the go,' we
knew Radio One stations needed to get into the mobile app game. AirKast
will help us get there quickly and with a great offering," said Dan
Shelley, General Manager of Digital for Radio One. "We considered
developing our own apps, but the barriers to entry are huge for the
broadcasting market. AirKast offers the features and monetization
opportunities that our stations need to attract both listeners and
sponsors."
The mobile applications allow listeners to tune into their favorite
Radio One stations in 15 of America's largest urban markets from the
convenience of their mobile phones. Developed and delivered using both
AirKast AirBridge and TuneKast, the Radio One mobile applications let
listeners hear live broadcasts on the go as well as view song lyrics,
see artist and album information, read reviews, watch videos, listen to
station podcasts, hear samples of recently played songs and even buy
music through iTunes and Amazon.com. There is no registration required
and each application is free to download.
"Radio One wanted a mobile partner to deliver its content in a
multimedia-rich fashion while maintaining the brand awareness of
individual stations," said Simon Moy, president and COO for AirKast. "By
allowing AirKast to create and deliver the mobile applications, each
Radio One station can maintain its own content and branding as well as
control station event and sponsor information. AirKast allows Radio One
to focus on content instead of creation and delivery issues."
AirBridge, the industry's award-winning hosted digital media delivery
platform, is used to build enterprise-class mobile applications that are
reliable, secure and scalable so companies can target large audiences
that require simultaneous access. AirBridge currently supports
market-leading mobile devices, including iPhone, BlackBerry (all models
including Storm) and Android. Designed for terrestrial and
Internet-based radio stations to increase AQH, TuneKast is a mobile
application framework that features real-time digital media and online
content within branded mobile applications. Used by 850+ popular
terrestrial and Internet-based radio stations, TuneKast, together with
AirBridge, helps radio stations increase their digital content
distribution to attract sponsors and advertisers.
About Radio One
Radio One, Inc. (http://www.radio-one.com/)
is a diversified media company that primarily targets African-American
and urban consumers. The Company is one of the nation's largest radio
broadcasting companies, currently owning 53 broadcast stations located
in 15 urban markets in the United States. As a part of its core
broadcasting business, Radio One operates syndicated programming
including the Russ Parr Morning Show (http://www.therussparrmorningshow.com/)
the Yolanda Adams Morning Show (www.syndication1.com/yolanda.htm),
the Rickey Smiley Morning Show (www.syndication1.com/rickey.htm),
CoCo Brother Live (www.syndication1.com/coco.htm),
CoCo Brother's "Spirit" (www.syndication1.com/coco.htm)
program, Bishop T.D. Jakes' "Empowering Moments" (www.syndication1.com/td.htm),
the Reverend Al Sharpton Show (www.syndication1.com/al.htm),
and the Warren Ballentine Show (www.syndication1.com/warren.htm).
The Company also owns a controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/),
owner of the Tom Joyner Morning Show and other businesses associated
with Tom Joyner. Beyond its core radio broadcasting business, Radio One
owns Interactive One (http://www.interactiveone.com/),
an online platform serving the African-American community through social
content, news, information, and entertainment, which operates a number
of branded sites, including NewsOne, TheUrbanDaily, HelloBeautiful, and
social networks BlackPlanet, MiGente, and AsianAvenue and an interest in
TV One, LLC (http://www.tvoneonline.com/),
a cable/satellite network programming primarily to African-Americans.
About AirKast, Inc.
AirKast, Inc. is a leading provider of award-winning digital content and
advertising enterprise-class solutions that extend and enhance real-time
digital media and online content to mobile and consumer electronic (CE)
devices. AirKast customers include ESPN and ABC as well as popular
terrestrial stations from Greater Media, Alpha Broadcasting, Citadel
Broadcasting and NextMedia, Inc. AirKast is headquartered in the heart
of Silicon Valley with an office strategically located in New York City.
For more information about AirKast and its solutions, visit www.airkast.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

AirKast
Jill Dopp, 303-324-0044
jill@airkast.com
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