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Inwindow Outdoor First to Use 3D Gesture Technology in Outdoor Campaign; Debuts Campaign for Disney's Sorcerer's Apprentice

Inwindow's latest creation uses this new technology to elevate and enhance the level of interactivity above and beyond what gesture was previously capable of doing, giving people on the street the opportunity to actually play a game with their body movements controlling the action on the storefront screen. The displays were unveiled at three iconic locations - in Los Angeles on Hollywood Blvd at the H&H Mall and in New York at the Trump Building at 40 Wall Street next to the Stock Exchange and the world famous Macy's Windows. A short video featuring the campaign, the technology in action and people playing the game can be found at http://www.youtube.com/watch?v=1p5CT1I6LaM.

"This is probably the most amazing display we have ever created as we continue to push the boundaries of technological innovation to engage the pedestrian on the street in a highly memorable and meaningful way," said Jeff Cohen, managing partner of Inwindow Outdoor. "Our campaigns have produced tremendous results for advertisers across a range of industries, but we've had so much success creating campaigns for the entertainment industry that we are quickly becoming the go-to source for Hollywood Studios looking to promote new features or DVD releases in a unique way. And we can now count Sorcerer's Apprentice among some of the best campaigns we've created, along with Avatar and Coraline."

This is the latest interactive campaign Inwindow has created for the movie industry and comes on the heels of the successful Avatar exhibit which featured face morphing technology that transformed shoppers at The Grove in Los Angeles into Na'vis.

"For the first time, a pedestrian truly has the same powers as the lead character from the film, which is why we needed technology like 3D gesture to bring that to life," Cohen continued.

The Sorcerer's Apprentice game allows people on the street to complete a series of challenges on the storefront screen itself. Users can cast spells and control the action using their arms and legs. The technology uses 3D cameras that incorporate infrared sensors to detect depth perception and movement of the user. The campaign also features a social networking element as well as users are prompted to upload photos and their game statistics to their Facebook pages, thereby bringing the experience into an online environment.

The Sorcerer's Apprentice campaign will run for four weeks at all three locations. Inwindow Outdoor created the campaign in conjunction with technology partner SoftKinetic.

About Inwindow Outdoor

Located in New York City, Inwindow Outdoor is an innovative outdoor advertising company specializing in providing advertisers with high profile messages in prime storefronts and malls throughout the United States. The company invented the concept in 2002 and today creates cutting edge displays incorporating unique technology and interactive components. Their client list includes brands such as HBO, HSBC, Intel, Absolut, Target, Pepsi, JetBlue and BMW. For more information, please visit www.inwindowoutdoor.com.

GK Communications
Greg Kalish, 516-665-3292
gkalish@gkcomms.com