Published: July 06, 2010
Perry Ellis International Announces New License Agreement for Cubavera Eyewear
MIAMI - (BUSINESS WIRE) - Perry Ellis International (NASDAQ: PERY) announced today that it has
entered into a license agreement with Oxford Ophthalmic Corporation, a
division of Eyewear Designs Ltd., to design, manufacture and distribute
men's and women's eyewear under the Cubavera brand.
Eyewear Designs Ltd. is recognized for having the finest collection of
designer eyewear brands in the industry. Each collection offers a broad
base of design inspirations that reflect the designer's or the brand's
style. When viewed as a whole, the collections comprise a comprehensive
family of brands that target every niche of the eyewear consumer market.
George Feldenkreis, Chairman and Chief Executive Officer of Perry Ellis
International, said, "Eyewear Designs Ltd. is an industry leader in the
eyewear market and the right partner for adding a new product category
and interpreting the Cubavera lifestyle. We are extremely excited about
the potential of this agreement and we look forward to working together
with Eyewear Designs on a successful launch."
The Cubavera line will consist of men's and women's ophthalmic frames,
ophthalmic sunglasses, ophthalmic readers, as well as non-ophthalmic
sunglasses. The line will launch with 12 styles that capture a
modernized retro feeling, with architectural details and embroidery
concepts inspired by Cubavera apparel. They will be distributed through
optical retailers, department stores and specialty shops throughout the
United States. Initial shipments of men's ophthalmic eyewear will arrive
for the Fall 2010 season.
"Cubavera is an internationally renowned brand and we are thrilled at
the prospect of working together to market Cubavera Eyewear. The
collection reflects the design aesthetic of the brand and reinforces its
strong heritage. We feel Cubavera is an excellent addition to our
impressive brand portfolio and offers our customers the ability to not
only satisfy a niche in the eyewear market, but also appeal to a broader
audience," States Andrea Gluck, Co-President of Eyewear Designs Ltd.
About Cubavera
Since its inception the Cubavera brand has transformed the ideals, joy
and "sabor" of Latin culture into apparel. The Cubavera lifestyle is
influenced by the Latin lifestyle but transcends categorization to
appeal to a broad consumer demographic throughout the U.S. and abroad.
Taking authentic fundamentals from the traditional guayabera, the brand
couples innovative fabrics and design for a new twist on a traditional
staple. The line has developed from its signature shirts into a
collection offering a variety of suit separates, shirts, jackets, pants,
shorts, and accessories.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories, and fragrances. The Company's collection of dress and
casual shirts, golf sportswear, sweaters, dress and casual pants and
shorts, jeans wear, active wear and men's and women's swimwear is
available through all major levels of retail distribution. The Company,
through its wholly owned subsidiaries, owns a portfolio of nationally
and internationally recognized brands including Perry Ellis, Jantzen®,
Laundry by Shelli Segal, C&C California®, Cubavera®, Centro®, Solero®,
Munsingwear, Savane®, Original Penguin by Munsingwear®, Grand Slam®,
Natural Issue, Pro Player®, the Havanera Co.®, Axis®, Tricots St.
Raphael, Gotcha®, Girl Star®, MCD John Henry®, Mondo di Marco®,
Redsand, Manhattan®, Axist and Farah®. The Company enhances its roster
of brands by licensing trademarks from third parties including Pierre
Cardin for men's sportswear, Nike and Jag for swimwear, and Callaway
Golf, TOP-FLITE®, PGA TOUR and Champions Tour for golf apparel.
Additional information on the Company is available at http://www.pery.com.
About Eyewear Designs Ltd.
Eyewear Designs Ltd. is headquartered in Syosset, N.Y. The Company
designs, distributes and markets superior quality designer eyewear
products to an ever-growing global distribution network, and many large
retail accounts. For over 30 years, Eyewear Designs has been
acknowledged as an industry leader offering world-class designer brand
eyewear with innovative styling, manufactured to the highest quality
standards.
Safe Harbor Statement
We caution readers that the forward-looking statements (statements which
are not historical facts) in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of
1995. Forward-looking statements are based on current expectations
rather than historical facts and they are indicated by words or phrases
such as "anticipate," "could," "may," "might," "potential," "predict,"
"should," "estimate," "expect," "project," "believe," "plan,"
"envision," "continue," "intend," "target," "contemplate," or "will" and
similar words or phrases or comparable terminology. We have based such
forward-looking statements on our current expectations, assumptions,
estimates and projections. While we believe these expectations,
assumptions, estimates and projections are reasonable, such
forward-looking statements are only predictions and involve known and
unknown risks and uncertainties, and other factors that may cause actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control. These
factors include: general economic conditions, a significant decrease in
business from or loss of any of our major customers or programs,
anticipated and unanticipated trends and conditions in our industry,
including the impact of recent or future retail and wholesale
consolidation, the effectiveness of our planned advertising, marketing
and promotional campaigns, our ability to contain costs, disruptions in
the supply chain, our future capital needs and our ability to obtain
financing, our ability to integrate acquired businesses, trademarks,
trade names and licenses, our ability to predict consumer preferences
and changes in fashion trends and consumer acceptance of both new
designs and newly introduced products, the termination or non-renewal of
any material license agreements to which we are a party, changes in the
costs of raw materials, labor and advertising, our ability to carry out
growth strategies including expansion in international and direct to
consumer retail markets, the level of consumer spending for apparel and
other merchandise, our ability to compete, exposure to foreign currency
risk and interest rate risk, possible disruption in commercial
activities due to terrorist activity and armed conflict, and other
factors set forth in Perry Ellis International's filings with the
Securities and Exchange Commission. Investors are cautioned that all
forward-looking statements involve risks and uncertainties, including
those risks and uncertainties detailed in Perry Ellis' filings with the
SEC. You are cautioned not to place undue reliance on these
forward-looking statements, which are valid only as of the date they
were made. We undertake no obligation to update or revise any
forward-looking statements to reflect new information or the occurrence
of unanticipated events or otherwise.

For Perry Ellis International, Inc.
Integrated Corporate Relations
Allison
Malkin, 203-682-8225
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