Published: July 06, 2010

Windstream Expands XSell Deployment to Retail Stores for True Multi Channel Interaction Management

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JACKSONVILLE, Fla. - (BUSINESS WIRE) - XSell LLC, the leading provider of on-demand, cross-sell, loyalty, and retention technology, today announced Windstream's expansion of the XSell FrameworX into its retail stores. A customer since 2009, Windstream originally deployed the XSell FrameworX into its Charlotte and Cornelia based call centers to increase efficiency, maximize cross sell and up sell opportunities, increase customer retention and enhance the Windstream customer experience overall.

According to Ric Crane, Windstream Chief Marketing Officer, "Once we deployed the XSell platform in our call centers, we began to see a lift in core product sales. These positive results convinced us to extend XSell into our retail stores, where the platform could have an even greater impact on our customer experience strategy."

Deploying the XSell FrameworX platform in both the call centers and the retail stores helps Windstream execute on a true multi-channel interaction management strategy. Call center representatives and retail store associates are empowered to deliver a better customer experience. At their fingertips, they easily access real-time information about existing customers' current products, as well as personalized offers for new products or services. The complex decision process that analyzes customer behavior, preferences and ability to buy happens in real time, presenting Windstream representatives with consistent, relevant offers regardless of the interaction channel.

"Our platform helps Windstream maximize interactions by making customer data actionable and our software-as-a-service delivery makes it easy for Windstream to expand their usage of the platform into the retail stores," says XSell CEO Rob Lee. "Within weeks of deploying our software, customers like Windstream see measurable results in sales revenue, customer retention and service efficiency across multiple channels. We are excited about Windstream's results and we look forward to expanding this successful deployment."

"XSell gives our associates the ability to delight our customer right at the point of interaction," Crane says. "With instant access to personalized and prioritized offers, sales tools and a path for following up, Windstream's associates can deliver a consistently outstanding customer experience from day one."

About XSell:

XSell helps companies delight customers with personalized value propositions, leading to better service, higher sales and lower risk. The XSell software-as-a-service platform provides sophisticated yet simple to deploy technology that delivers targeted, compelling product and service recommendations through any customer touch point - including call centers, websites, mobile devices and interactive voice response (IVR) units. The XSell Interaction Management Hub is currently deployed by leading financial institutions, national telecom providers, retailers and several top ten cable operators. For more information about XSell and our Industry Solutions, please visit the company's website at www.goxsell.com. For media questions contact Jennifer Vonhagen for XSell LLC

jenn.vonhagen@goxsell.com

904 854-6700 ext. 6000

About Windstream

Windstream Corp. (Nasdaq: WIN), headquartered in Little Rock, Ark., is an S&P 500 company with communications operations in 23 states and about $4 billion in annual revenues. Windstream provides phone, high-speed Internet and high-definition digital TV services. The company also offers a wide range of IP-based voice and data services and advanced phone systems and equipment to businesses and government agencies. For more information about Windstream, visit www.windstream.com.

David.avery@windstream.com

501-748-5876