Published: July 01, 2010
Ready to Tackle the Toughest Missing Persons Case?; ION Television Launches Interactive Microsite on iontelevision.com Today, Thursday July 1st and Gives Viewers and Facebook Users the Chance to Be Part of the Investigation
WEST PALM BEACH, Fla. - (BUSINESS WIRE) - For seven years, viewers analyzed and did their best to crack the
toughest missing persons cases on television as they watched the hit
primetime drama "Without a Trace," which aired on the CBS
Television Network until 2009. Now, ION Television viewers will be
treated to an opportunity to help crack cases on their own, as the
network kicks-off the Monday, July 5 premiere of the
award-winning crime drama series with the launch of a multi-tiered
interactive web experience that will invite viewers to take part in
their own investigation. The microsite (www.iontelevision.com/withoutatrace)
goes live on iontelevision.com today, Thursday, July 1st.
Using Facebook, the site heightens the user's personal experience as it
draws them into a fictitious missing persons case. After the user logs
in via Facebook Connect, the Investigator asks a series of personal
questions that are linked to the case, while video of the questioning
integrates Facebook content. The user is asked to help get other people
involved by inviting Facebook friends. Users not linked to Facebook can
still take part in the story and are also encouraged to share the
experience with friends and family. The site launch will be supported by
an advertising campaign on Facebook in an effort to engage both current
ION Television fans as well as new users.
"Without a Trace" premieres on ION Television on Monday,
July 5 as a special marathon running from 3:00 PM to 12:00
midnight, ET. Its regularly scheduled weekday (Monday through
Friday) timeslot will begin on Tuesday, July 6 at 7:00 PM and 8:00
PM, ET.
Set in New York City, "Without a Trace," follows a special
FBI task force known as the Missing Persons Squad, dedicated to finding
missing persons by applying advanced psychological profiling techniques.
They peel back layers of the victims' lives and trace their whereabouts
in an effort to discover whether they've been abducted, are missing by
choice, were murdered, have committed suicide or are very simply
accident victims. Using the vast resources of the bureau, the team, led
by Agent Jack Malone (series star Anthony LaPaglia), races against time
in the tight 72-hour window after a disappearance while hope of a
recovery is still typically possible. The stories also focus on the
personal lives of the team members, and illustrate how their different
experiences give them insight - and sometimes traumatic reactions - to
certain cases.
The series stars Anthony LaPaglia ("Frasier," "Summer of Sam" ), who was
nominated for an Emmy Award and won a Golden Globe for his work as Jack
Malone, Poppy Montgomery ("Blonde," "50 Ways to Leave Your Lover" ),
Marianne Jean-Baptiste ("Secrets & Lies" ), Enrique Murciano ("Traffic,"
"Black Hawk Down" ), Roselyn Sanchez ("The Game Plan," "Rush Hour 2" ) and
Eric Close ("Now and Again," "Taken" )."Without a Trace" is
from Jerry Bruckheimer Television in association with CBS Television
Studios and Warner Bros. Television. The series was executive produced
by Jerry Bruckheimer (the "CSI," series, the upcoming "Chase," and the
"Pirates of the Caribbean" films), Jonathan Littman (the "CSI" series,
the upcoming "Chase" and "The Whole Truth" ), Hank Steinberg ("61*,"
"RFK" ), Greg Walker ("Smallville," "The X-Files" ), Jan Nash ("Ellen,"
"Caroline in the City" ), Ed Redlich ("The Practice," "Felcity" ) and
David Amann ("The X-Files," "Chicago Hope" ), and was created by
Steinberg.
About ION Television
ION Television (www.iontelevision.com)
is a general entertainment network which reaches over 98 million U.S.
television households via its nationwide broadcast television, cable and
satellite distribution systems. Launched in 2006, ION Television
features popular TV series and movies from the award-winning libraries
of CBS Television, NBC Universal, Twentieth Television and Warner Bros.
Parent company, ION Media Networks, Inc., owns and operates the nation's
largest broadcast television station group. Using its digital
multicasting capability, ION Media Networks has launched the digital TV
brands qubo, a channel for children focusing on literacy and values, and
ION Life, a channel dedicated to active living and personal growth. It
also has launched Open Mobile Ventures Corporation (OMVION), a business
unit focused on the research and development of portable, mobile and
out-of-home transmission technology using over-the-air digital
television spectrum. For more information, visit www.ionmedia.com.

ION Television
Amelie Tseng, 973-897-8868
amelie.tseng@verizon.net
or
Sayles
& Winnikoff
Alan Winnikoff, 212-725-5200 Ext. 111
alan@sayleswinnikoff.com
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