Published: July 01, 2010
Target to Open First Manhattan Store in East Harlem this July
MINNEAPOLIS - (BUSINESS WIRE) - Target (NYSE:TGT) will open its first store on the island of Manhattan,
celebrating its grand opening in East Harlem on Sunday, July 25. The
store features more space devoted to fresh food, everyday essentials and
home basics geared for apartment living. The store is easily accessible
with a pedestrian bridge linking mass transit to the store on the second
floor of the East River Plaza. A parking deck is also available.
Target has tailored the store's merchandise assortment to include a
generous selection of multicultural offerings including Spanish language
and Ebony greeting cards, Gospel and Latin music, Spanish language books
and movies, religious candles and a large assortment of multicultural
dolls. A large assortment of apartment-appropriate items such as storage
solutions, pillows and airbeds will also be available. Local guests will
receive customized advertising related to these offerings throughout the
year.
As with all Target stores, the new general merchandise store will offer
everyday essentials, household products, electronics, clothing and
seasonal items. And, it will feature Target's new expanded food layout
offering fresh packaged produce, meats and baked goods.
The new East Harlem Target store will help support the local economy by
hiring approximately 400 team members for the initial store opening.
Interested individuals can apply for positions at www.Target.com/careers.
Harlem Designer Collections
In celebration of the East
Harlem store opening, Target is launching the Harlem Designer
Collections in key stores, predominately on the East Coast, and on
Target.com beginning August 1, 2010. These collections can be purchased
a week earlier at the East Harlem store. The diverse partnership
features designs from notables Isabel and Ruben Toledo, renowned
designer Stephen Burrows, as well as chef extraordinaire, Marcus
Samuelsson. These limited-time only collections span across categories
and reflect the spirit of Harlem.
The IsabelandRubenToledo for Target collection marks the first
time Isabel and Ruben have partnered on a retail collection. The
collection includes a beautifully psychedelic swim assortment with suits
and towels in cerulean blues; cutouts and asymmetry make bold statements
on one-piece suits ($17.99â$34.99). The Stephen Burrows for Target
collection provides an unexpected assortment of knits that embody an
urban-street aesthetic, shown in the zip-front pocketed hoodie dress
($19.99â$34.99). The Marcus Samuelsson for Target collection
offers a range of aprons, placemats, kitchen towels, potholders and
napkins, and features a pleasantly surprising assortment of men's,
women's and kids' tees which will only be available at the East Harlem
Target store ($3.99â$19.99).
Each collection will honor Harlem while giving to the local Harlem
community. Target will donate 5 percent of each product's purchase price
to a non-profit of the designer's choice. The non-profit selected by the
Toledos is El Museo del Barrio [http://elmuseo.org];
The Fund for Public Schools in support of the library at The Young
Women's Leadership School of East Harlem [http://schools.nyc.gov/site/M610]
by Stephen Burrows; and The Fund for Public Schools in support of the
library at Harlem PS 180: Hugo Newman [http://schools.nyc.gov/site/M180]
by Marcus Samuelsson.
About Target
Minneapolis-based Target Corporation (NYSE:TGT)
serves guests at 1,740 stores in 49 states nationwide and at Target.com.
Target is committed to providing a fun and convenient shopping
experience with access to unique and highly differentiated products at
affordable prices. Since 1946, the corporation has given 5 percent of
its income through community grants and programs like Take Charge of
Education. Today, that giving equals more than $3 million a week.
Note: Target welcomes the media to its stores. To contact your
local store about store events, merchandise and community programs
please visit "Find a Store" at www.Target.com.
Images can be found at www.Target.com/Pressroom
under the category "Target Stores."

Target Communications (General Target and East Harlem Store)
612-696-3400
or
Amanda
Plante/Karla Misjan (Harlem Designer Collections)
LaForce + Stevens
212-242-9353
x223 or x132
or
Visit the Target Pressroom: Target.com/Pressroom
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