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Limited Edition Beach Bag by JOIE and Shutters on the Beach

LOS ANGELES, July 1 /PRNewswire/ -- Leading contemporary lifestyle brand JOIE and iconic Santa Monica beach resort, Shutters on the Beach, have joined forces to create the quintessential California-chic beach bag. This limited edition white canvas bag has a lightweight wooden bottom and functional, water resistant pockets making it a summer essential. Designed and produced in the heart of Los Angeles, only 300 bags will be available exclusively at the Shutters hotel boutique, online at Shutters on the Beach and the JOIE boutique in Paris and will retail for $175. Tres chic!

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/casadelmar/45071/

(Photo: http://photos.prnewswire.com/prnh/20100701/MM29261 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100701/MM29261 )

About JOIE

The JOIE collection is understatedly chic. Constantly inspired by Southern California, its casual yet sophisticated way of life is translated directly into JOIE designs. The JOIE girl enjoys wearing casual, comfortable clothes, accented by luxurious fabrics and details inspired by her travel throughout the world. The JOIE brand holds a global presence in prestigious department stores, specialty shops, as well as a free standing JOIE boutique in Paris's esteemed Galeries Du Palais Royal which opened October 2009, in addition to ten licensed boutiques in Japan.

About Shutters on the Beach:

Independently owned and operated by the Beverly Hills-based Edward Thomas Hotels, Shutters on the Beach is an elite hotel located on the beach of Santa Monica Bay. In addition to being a savvy business destination, the hotel is known for its inspiring interiors by celebrated interior designer Michael S. Smith, expansive panoramic views of the Pacific Ocean and California Coastline, comfortably elegant and intimate atmosphere, dedication to guest services and a strict policy of protecting the privacy of its "who's who" guest list. A member of the Leading Hotels of the World, Shutters offers two signature restaurants, One Pico and Coast Beach Cafe & Bar, both boasting views of the Santa Monica Beach and Pacific Ocean. ONE, the Spa at Shutters, provides the coveted services of Ole Henriksen, Hollywood's hottest skincare specialist. As the arbiter of beach living, the hotel is also the inspiration for Shutters Beach Style, a print and online catalog (www.shuttersbeachstyle.com) for purchase of gifts and accessories. Conveniently located at One Pico Boulevard, within 20 minutes of the Los Angeles Airport, Beverly Hills and Hollywood, Shutters is also within walking distance of the Santa Monica Pier and many fashionable shopping districts, fine restaurants and art galleries. For more information call (310) 458-0030; toll-free at (800) 334-9000; or log onto www.shuttersonthebeach.com.

                MURPHY O'BRIEN
    PRESS       INC.
    CONTACTS    Leah Goldstein
     FOR        310.586.7124         lgoldstein@murphyobrien.com
                Ashley King
    SHUTTERS    310.586.7126         aking@murphyobrien.com
    ON THE
     BEACH

    PRESS      BISMARCK PHILLIPS
    CONTACTS    Renata Faiman
     FOR        323.655.4941         renata@bpcm.com
                Jessica Bliemaster
                Spano
    JOIE        212.245.2220         jessica@bluestripepr.com

SOURCE Shutters on the Beach