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Penton Media Teams Up with Handmark to Create Mobile Apps for B2B Publications

The mobile applications will support a personalized branded experience for Penton's media properties, delivering timely news content directly to a reader's mobile device in an easy to read format. The applications will be available across all major smartphone platforms, including iPhone, BlackBerry, Android, Windows Mobile and Nokia (S60 5^th Edition) devices.

"With more and more people accessing news from their mobile devices, it is important for us to provide an advanced level of convenience for our readers," said Jerry Rymont, VP and Publisher of the Penton Food Group. "We are pleased to partner with Handmark to bring our more than six million readers, including busy professionals in a diverse range of industries, a great way to access our trusted news and information wherever they are."

Supermarket News, the leading news source for the food retail industry, was the first Penton Media property to launch a mobile application. The Supermarket News mobile app is available now as a free download across all the major mobile platforms by texting 'SupermarketNews' to 46275 or visiting www.supermarketnews.com/mobile.

"Penton Media is a respected news organization with devoted readership and a great reputation for journalistic excellence," said Paul Reddick, Handmark CEO. "They are exactly the kind of publisher that can benefit from customized mobile applications that keep professionals connected with their industry news anytime, anywhere."

Leading media brands and publishers continue to select Handmark based on its proven ability to develop and execute end-to-end mobile solutions. Handmark is an industry leader driving development, strategic distribution, monetization and on-going innovation across all the major mobile platforms, as well tablet devices such as the Apple iPad. The company's unique Mobile App Network also drives discovery and unique monetization opportunities for its partners.

For more information about the Handmark Mobile Publishing Platform and the Mobile App Network, visit www.handmarkmobileapps.com.

About Penton Media

Penton Media (www.penton.com) is a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to the following industries: business technology/enterprise IT; aviation; design/engineering; electronics; food/retail; government/compliance; leisure/hospitality; manufacturing; mechanical systems/construction; health/nutrition and natural and organic products; and supply chain. Founded in 1892, Penton produces market-focused magazines, trade shows, conferences and online media, and provides a broad range of custom media and direct marketing solutions for business-to-business customers worldwide.

For more information visit www.winnetmag.com/pressroom/ and www.penton.com.

About Handmark

Handmark is the world's leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Trusted by many of the world's leading media brands, Handmark delivers the industry's only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark continues to prove its leadership in delivering fun, engaging, valuable experiences for mobile customers leveraging its more than 10 years of experience.

Handmark
Erica Cohen, 816-268-2956
ecohen@handmark.com