Published: June 28, 2010
Univision Interactive Media Delivers Big Weekend Traffic, Driven by U.S. vs. Ghana Match
NEW YORK - (BUSINESS WIRE) - Univision Interactive Media's coverage of day 17 and day 18 of the 2010
FIFA World Cup propelled UnivisionFutbol.com to break multiple
records. Live streaming of the U.S./Ghana match was the #1 weekend match
to date. The match propelled day 17 to the top live streaming weekend
day of the tournament so far, and it drove UnivisionFutbol.com to its
top weekend day since the tournament began with double digit online
growth compared to previous Saturday averages. In addition,
UnivisionFutbol.com achieved its #1 overall weekend of the tournament,
with 8.2 million page views, almost 950,000 visits and over 380,000
average daily unique cookies. Univision Fútbol's mobile platforms also
hit their top numbers since the start of the World Cup, with a 19
percent increase in visits over the previous weekend.
Last week was the #1 week for UnivisionFutbol.com since the site
launched, with nearly 42 million page views and almost 4.9 million
visits online. There were over 3.4 million total hours of live match
streaming during the week, beating the previous week by more than 29
percent. Daily unique media players also outperformed the previous week
on UnivisionFutbol.com, averaging 294,000 - a 14 percent increase. The
Univision Fútbol mobile app achieved a record week with 8.6 million
pages and 1.6 million visits.
All matches are being streamed live and for free on UnivisionFutbol.com
in the U.S. and Puerto Rico. For the tournament to date, fans have
streamed 6.7 million hours of live video on UnivisionFutbol.com. The
UnivisionFutbol.com online and mobile site is engaging users daily with
real-time results, news and all the latest coverage. The popular
Univision Fútbol App is also providing instant game updates across all
platforms and remains a top-ranked app in the Apple App Store. These
Univision Fútbol online and mobile offerings have generated 128 million
total page views and 23.4 million visits since the tournament began.
Sources
Online Site Traffic: Univision.com U.S./Puerto Rico Traffic Analytics
(MRC Accredited), 6/11-6/27
Mobile Traffic (Site and Apps): Quattro Wireless, July Systems, 6/11-6/27
Live Streaming Traffic: Conviva, 6/11-6/27
About Univision Communication's Exclusive Spanish-Language Coverage
of the 2010 FIFA World Cup South Africa
Univision Networks Broadcasting all 64 games of the 2010 FIFA World Cup
South Africa live and in high definition (HD), Univision offers the
most comprehensive World Cup experience bar-none through all its
platforms - Univision, TeleFutura, and Galavisión Networks;
Univision.com, Univision Móvil and Univision On Demand - with nearly 900
hours of coverage. The network's World Cup announcer team which include
Pablo RamÃrez, Jesús Bracamontes, Jorge Perez-Navarro, Jorge Ottati,
Jose Luis Chilavert and Diego Balado, as well as the host of all pre,
halftime and post-game coverage, "República Deportiva's" (Sports
Republic) Fernando Fiore, comprise the most noteworthy, seasoned
sportscasters and former soccer players, and will provide the greatest
expertise covering the World Cup in television today.
Univision.com
Univision.com is an Official Internet Broadcaster of the 2010 FIFA World
Cup and is offering live streaming of all games on www.UnivisionFutbol.com.
Fans have access to real time game stats and minute-by-minute
commentary. Live coverage of the tournament also includes interviews
with players and coaches, exclusive behind-the-scenes video of soccer
stars, and Univision talent reporting directly from the streets of South
Africa. World Cup coverage also includes the latest tournament news, an
in-depth look into the history of the matches including profiles of over
70 of the best players in FIFA World Cup history.
Univision Móvil
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup
and is providing the latest news, game calendars and more on the
UnivisionFutbol.com mobile website. Live mobile streaming of the matches
is accessible to Verizon Wireless V CAST subscribers where available.
Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which
offers the latest news, video and photos directly from South Africa
along with detailed stats and game results. Downloaded information
across all platforms can be found here.
Univision On Demand
Univision On Demand is making the games available 24 hours after they
air, free of charge to subscribers On Demand on various cable
distributors (some distributors are offering the games in HD as well). A
complete schedule of Univision's World Cup coverage is available for
download at www.UnivisionFutbol.com.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of
Univision Communications Inc., the premier Spanish-language media
company in the United States. Univision Interactive Media, Inc. includes
Univision.com (www.univision.com),
the premier Spanish-language Internet destination in the U.S., and
Univision Móvil, the industry's most comprehensive Spanish-language
suite of mobile offerings. Univision Communications Inc. also owns and
operates Univision Network, the most-watched Spanish-language broadcast
television network in the U.S. reaching 95% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast
television network, which was launched in 2002 and now reaches 85% of
U.S. Hispanic Households; Galavisión, the country's leading
Spanish-language cable network; Univision Studios, which produces and
co-produces telenovelas, reality shows, dramatic series and other
programming formats for all of the Company's platforms; Univision
Television Group, which owns and operates 63 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the
leading Spanish-language radio group which owns and/or operates 68 radio
stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in
Puerto Rico. Univision Communications also has a 50% interest in
TuTv, a joint venture formed to broadcast Televisa's pay television
channels in the U.S. Univision Communications has television network
operations in Miami and television and radio stations and sales offices
in major cities throughout the United States. For more information,
please visit www.univision.net.

Univision Interactive Media, Inc.
Rosemary Mercedes, 212-455-5335
rmercedes@univision.net
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