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V.i. Labs Brings CodeArmor Software Intelligence Online: Industry's First SaaS-based Offering Provides ISVs Fast, In-Depth Access to Software Use and Misuse Reporting

Now, software companies can quickly integrate advanced reporting capabilities into their applications to collect data on how and where software is used, what features are most important to customers, and to determine the extent of unlicensed use. The new information can dramatically impact the full product lifecycle, from development, to lead generation, to recouping lost revenue due to software piracy.

"Leading ISVs with large customer bases and significant piracy activity are using the CodeArmor Intelligence platform to generate critical and actionable business intelligence on the use and misuse of their software products," said Joseph Noonan, president and CEO, V.i. Labs. "However, many vendors with newer products, smaller niche markets, or who are skeptical as to the extent of their piracy problem need a reporting option that minimizes their infrastructure requirements and provides fast access to reporting capabilities."

Based on its CodeArmor Intelligence engine, the award-winning packaged solution typically used by large, high-value software vendors, V.i. Labs Software Intelligence Online offers ISVs multiple reporting services, depending on their needs and applications:

• Software Usage Reporting
  To further assist product management and development teams, Software Usage Reporting generates data to optimize test and development resources. It can aid in support of platform sunsetting decisions, reveal which features or modules are used most by customers, track beta adoption and use, and speed product release cycles.

• Piracy Detection and Reporting
  Based on V.i. Labs' Piracy Business Intelligence solution, the Piracy Detection and Reporting service allows small or midsize ISVs bringing new applications to market to detect and quantify the true extent of their piracy problem. ISVs can then leverage the reporting to generate actionable business leads from piracy release distribution and accelerate compliance and revenue recovery efforts.

• Trial Download Tracking
  V.i. Labs now offers an application that gives ISVs deep visibility into actual usage during trial periods of their products. It helps prioritize pipeline opportunities, uncovers the best and fastest revenue potential, accelerates win-rates, and provides data to help in an assortment of other sales, marketing and product management activities. By tracking actual trial use of software, it provides necessary and new information that goes far beyond web site analytics by offering a clear understanding of trial software usage and geographic distribution for strategic marketing initiatives. ISVs can use this information to improve trial conversion rates, prioritize leads, track product feature usage and win-loss ratios.

Using software intelligence to track the use and misuse of software is particularly useful for product managers, engineering teams, licensing and legal departments and marketing personnel. Identifying which features and modules are most valuable, as well as the platforms and software environments in which they are used, can offer important business-decision information to help streamline development and time to market. Insight can be gained into licensing status and how non-compliant companies are using specific products-including software that has been cracked and distributed-which can then be turned into actionable leads for recovering revenue. Plus, having the benefit of knowing how geographic adoption is changing and how trial downloads are being used can help drive sales efforts.

"We have designed the new service to meet these requirements as well as support more flexible pay-as-you-grow pricing options," said Victor DeMarines, vice president of Product for V.i. Labs. "In addition to piracy detection and reporting, we have extended our reporting capabilities to include trial download use and software usage. By combining these services into one SaaS offering, we are giving a broader range of ISVs multiple ways to benefit from the service."

"There is a clear connection to lost software revenue due to noncompliance and piracy, yet a high percentage of software firms rely either on the honor system or outdated technology to address this," said Amy Konary, Director of Software Licensing and Provisioning at IDC. "By doing so, they lose an opportunity to improve the satisfaction of honest customers and partners, as well as recover revenue due to the deliberate misuse of their software."

Pricing and Availability

Software Intelligence Online is available immediately. Please visit www.getvisi.com for pricing and more details.

About V.i. Laboratories (V.i. Labs)

V.i. Labs offers companies actionable intelligence on the use and misuse of their software to increase revenue. Its CodeArmor platform tracks software use, protects valuable code from theft and tampering, and helps companies recover revenue lost to the use of unlicensed software and piracy. CodeArmor is used by leading software producers to protect more than $5 billion in revenues. V.i. Labs is privately held and headquartered in Waltham, Mass. For more information, please visit www.vilabs.com, follow us on Twitter (@vilabs), or read our blog, Code Confidential.

(c)2010 V.i. Laboratories, Inc. All rights reserved. V.i. Labs, the V.i. Labs logo, and CodeArmor are trademarks or registered trademarks of V.i. Laboratories, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.

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