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Atrinsic Interactive Selected by AmsterdamPrinting.com as Exclusive Affiliate Network and Brand Protection Services Provider

"As we focus on continuing to help companies creatively promote their businesses and retain their customers, a performance marketing partner who delivers results is critical," said Jason Moreau, VP of Information Technologies of Amsterdam Printing. "We are pleased to extend our already successful relationship with Atrinsic to reap the full benefits of integrating their innovative marketing services and technologies into our overall strategy as we seek to cost-effectively grow market share and expand our ecommerce efforts."

The expanded relationship with Amsterdam Printing is focused on the launch of AmsterdamPrinting.com's affiliate program on the Atrinsic Affiliate Network. The program features Atrinsic Interactive's brand protection technology (Brandlock), a service which is unique to the Atrinsic Affiliate Network and minimizes cross-channel cannibalization from other online marketing channels. The program also includes Atrinsic Interactive's proprietary business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.

"With the expansion of our relationship with Amsterdam Printing into a full one-stop shop for ecommerce marketing services, we believe we can provide even greater value as we continue to help them identify and leverage the most cost-efficient customer acquisition channels," said Aaron Baker, EVP of Atrinsic, Inc. "As the economy continues to recover - and more and more small businesses seek out the sort of high-value promotional services that Amsterdam Printing provides - Atrinsic is dedicated to ensuring that AmsterdamPrinting.com's presence and ability to convert customers is fully optimized across the web."

About Atrinsic

Atrinsic, Inc. (Nasdaq:ATRN), is a leading Internet-focused marketing company. We combine the power of the Internet with traditional direct response marketing techniques to sell entertainment and lifestyle subscription products directly to consumers. We also leverage our media network and marketing expertise to provide lead generation and search related marketing services to our corporate and advertising clients. We have developed our marketing media network, consisting of web sites, proprietary content and licensed media, to attract consumers, corporate partners and advertisers. We believe our marketing media network and proprietary information technology allow us to cost-effectively acquire consumers and provide targeted leads and marketing data to our corporate partners and advertisers.

Atrinsic Interactive, a division of Atrinsic, Inc., is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network, display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About Amsterdam

Amsterdam has an extended history of providing quality printed business products to satisfied customers. Originating in 1898 Abraham Singer began his one-man print shop in the rear of his Amsterdam apartment. By 1925, Amsterdam Printing & Litho was producing bridge score pads, personalized with an advertiser's name on each page. The business evolved and was constantly innovating to create new business channels. As the business expanded through the decades, so did the product selection. Today Amsterdam is a leader in bringing innovative promotional products to market to help businesses creatively promote their company and retain their customers. Anything from personalized pens, pocket calendars, desk calendars and all types of promotional products have become the essentials of the Amsterdam product range. You can even create your own custom logo pen or custom calendar. Our customers' success in promoting their businesses creates our success in retaining satisfied customers.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause Atrinsic's actual results in future periods to differ materially from forecasted results. A number of factors, including those described in Atrinsic's filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the company. Copies of Atrinsic's filings with the SEC are available from the SEC, may be found on Atrinsic's website or may be obtained upon request from Atrinsic. The company does not undertake any obligation to update the information contained herein, which speaks only as of this date.

*Advertising Age April 26, 2010 "Agency Report 2010" Top 25 Search Agencies

Atrinsic, Inc.
Media:
mWEBB Communications
Melanie Webber, 424-603-4340
melanie@mwebbcom.com
or
Investor Relations:
Atrinsic, Inc.
Thomas Plotts, 212-716-1977 ext 222
CFO (Interim)
IR@atrinsic.com