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Gotta Wear Shades: Tobii Eye-Tracking Glasses Help Researchers Gain New Levels of Insight Into Human Behavior

"Our new Tobii Glasses are truly revolutionary as we believe the product opens up entirely new possibilities for our customers to do research that previously has not been possible," said Tom Englund, executive vice president of analysis solutions, Tobii Technology AB. "The application of this product to provide insight into human behaviors could include anything from understanding buyer preferences to learning about gaze in operating mobile devices, playing sports, attending live events or operating machinery. In fact, the applications are limited only by the imagination - they are virtually endless."

Tobii Glasses, which are now available globally, present a total solution that is the first of its kind, combining the power of mobile eye tracking technology with fast data aggregation.

"For researchers, Tobii Glasses are a game changer," said Barbara Barclay, general manager of Tobii North America. "Now subjects can put on these glasses and be monitored while shopping, at restaurants, on city streets, inside their car or in any other natural environment. This gives our customers the ability to set up research subjects in real-life environments with tools that have a natural feel. Then through our analysis tool, Tobii Studio , researchers are able to develop valid statistical results in hours instead of days."

Tobii Glasses look and feel like modern eyewear and allow subjects to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviors while they browse in stores, use a computer, try out a new product, read an advertisement and more. Additionally, the glasses are lightweight and don't have distracting cameras or mirrors in the field of view or require the user to carry bulky equipment, so the user acts more naturally and the resulting data has a higher level of validity.

"We're very pleased that our global partnership with Tobii has allowed us to be one of the first organizations in the world to test the new Tobii Glasses," said Amaury de Conde, senior vice president, group managing director, Ipsos. "Our live study in a restaurant environment yielded unique observations linking early gaze behavior to purchases that could only have been possible with the use of this groundbreaking new Tobii technology."

Tobii Glasses add time- and cost-efficiency to research operations. The automatic data aggregation it makes possible removes the need for hours of manual coding and compiling of information and significantly reduces costs and time-to-market for study results. This product feature ultimately enables more research to be completed at an overall reduced cost to the organization. Tobii Glasses are also easy to use, require little training and can be calibrated quickly - either before or after the research begins.

See Tobii Glasses in action: www.tobiiglasses.com/marketresearch

For sales in the U.S., contact 1-888-898-6244 or sales.us@tobii.com.

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and eye control. The company's products are widely used for measuring visibility and attention within the scientific community and in commercial market research and usability studies, as well as by people with disabilities as a means to communicate. Tobii also drives integration of eye tracking technology in many other areas, offering OEM components for integration into various industry applications. Founded in 2001, the company has received numerous awards for its technology innovations as well as its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the U.S., Germany, Norway, Japan and China. For more information, please go to www.tobii.com.

Focused Image (for Tobii North America)
Kristina Messner, +1-703-678-6023
kmessner@focusedimage.com