Published: June 21, 2010
Business Wire Comments on Hoax News Release and Announces Security Upgrades, Operational Changes
NEW YORK - (BUSINESS WIRE) - In the wake of a fraudulent press release that is now the subject of a
Federal criminal investigation, Business Wire will no longer accept
client releases submitted via e-mail, effective immediately, Cathy Baron
Tamraz, chief executive officer, announced today. The elimination of
e-mail was scheduled to be part of a planned security upgrade this
August, but this weekend's incident advanced the timetable for the
policy change.
All press releases must now be submitted via "BW Connect," Business
Wire's proprietary order-entry system, which is audited on an annual
basis by leading independent network security specialists. BW Connect
has been operational since 1998 without any breaches or incidents. The
long-planned security upgrade will introduce additional safeguards to
the system's multiple security layers. The system is subject to rigorous
testing annually as part of the regulatory compliance sanctioning
process in multiple international jurisdictions, as well as routine
corporate audits.
"Business Wire on rare occasions accepted e-mails as an accommodation to
clients," Tamraz said in explaining the policy change. "Based on this
weekend's events, we have put an immediate end to this practice.
Business Wire will only transmit releases that have been submitted via
authorized users of BW Connect who file directly into Business Wire's
editorial system using its secure, proprietary platform."
On June 18, Business Wire transmitted a press release for Javelin
Pharmaceuticals that it since learned was fraudulent. The release was
not issued or authorized by Javelin Pharmaceuticals. There is currently
a criminal investigation underway in what appears to be a case of stolen
identity and fraud.
Business Wire transmits more than 250,000 press releases annually;
fortunately, such incidents have been extremely rare in the company's
near 50-year history.
"We are continuously upgrading our security systems, and we pride
ourselves on our track record," noted Tamraz. "We will continue to be
extremely vigilant and provide the level of service our clients and
media partners have come to expect from us."
About Business Wire
Business
Wire, a Berkshire
Hathaway company, is utilized by tens of thousands of member
companies and organizations worldwide to functionally enhance and
communicate investor
relations and public
relations content to target audiences. As a recognized disclosure
vehicle in the United States, Canada, the UK, France, Germany and other
EU markets, Business Wire facilitates the simultaneous flow of
market-moving press releases from corporations to financial markets and
their audiences, including regulatory authorities, media, investors,
financial information systems and consumer news services. Business Wire
also handles XBRL
tagging, document formatting and regulatory filing into the EDGAR
and SEDAR systems.
Communications professionals turn to Business Wire to optimize and issue
press releases, photos and multimedia to news organizations,
journalists, trade publications, search engines, and individuals, with
full-text posting to web
sites, online services and databases. A range of distribution
options enables members to target by geography, industry, news theme
and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco
and New York, with 30
bureaus in cities including Los Angeles, Chicago, Boston, Miami,
Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and
reciprocal offices throughout the world. Business Wire's patented NX
data platform supports XML, XHTML and XBRL code that enhances news
release interactivity, social media sharing and search
engine optimization. More information about Business Wire and its
services is located on its website at www.BusinessWire.com.

Business Wire, New York
Phyllis Dantuono or Neil Hershberg,
212-752-9600
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