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Aternity Launches Industry's First End User Experience News and Blog Portal

Some features of EndUserExperience2Day include:

• Real-time Updates - If it's on the Internet, EndUserExperience2Day will find, publish, and promote key articles and blog postings that are most relevant to the community on hot industry-related topics ranging from Desktop Virtualization to Cloud Computing and Green IT
• Featured Analyst Articles - Free and unlimited access to never before posted articles from the resident EndUserExperience2Day analyst who will be providing commentary on industry news (acquisitions, new product announcements, strategic partnerships, etc.), new market trends and key findings from recently published research
• Categorized Content - Easy access to content related to specialized topics, such as healthcare industry news related to "Meaningful Use" or "EHR Adoption," or Call Center related content providing the latest information on optimizing "Average Handling Time" (AHT) and "First Call Response" (FCR)
• Newsletter Subscription - Delivery of convenient daily alerts via an email newsletter
• Real-time Twitter Feeds - Featured on the home page, the real-time Twitter feeds deliver a snapshot of the Tweets related to End User Experience and hot IT trends like Desktop Virtualization
• Relevant Wikipedia Page Monitoring - Also featured on the homepage daily are Wikipedia sources relevant to End User Experience
• General IT Buzz and Hot Topics - A category that goes beyond just End User Experience related news and provides a snapshot of what's hot in IT from the latest news on iPhones to IT employment tips to best practices today's leading CIOs are following to capitalize on Green IT

"By launching EndUserExperience2Day, Aternity has taken a key strategic step in creating a centralized place of community and knowledge," said Bojan Simic, Research Analyst at TRAC Research. "I commend them for their continued thought leadership and I am excited to be part of this industry-first effort."

By partnering with Cambridge-MA technology innovators at HiveFire, Aternity's marketing organization was able to rapidly build and launch the "EndUserExperience2Day" news and blog portal. With HiveFire's content curation solution named Curata, EndUserExperience2Day delivers industry content that is highly targeted, engaging, educational, and relevant. [See also: HiveFire Unveils Curata(SM), New Content Curation Marketing Platform, June 21, 2010].

"As the End User Experience marketplace continues to grow exponentially and deliver innovation to IT and business stakeholders, we wanted to create one centralized community where readers can come to view the latest news, blogs, and opinions," said Trevor Matz, President and CEO of Aternity. "We are very excited about this industry-first initiative and look forward to helping build a global community of readers and content providers."

EndUserExperience2Day, sponsored by Aternity, is freely available and can be accessed now at www.enduserexperience.info.

About Aternity

Aternity redefines real end user experience management by delivering the industry's first Frontline Performance Intelligence (FPI) Platform, effectively transforming every desktop - real or virtual - into a self-monitoring platform that is user experience aware. By arming organizations with user-centric, proactive IT management capabilities, the Aternity FPI Platform dramatically reduces business disruption and increases user productivity. With Aternity's 360 degree view of end user experience, advanced analytics for preemptive problem detection and cause analysis, and right-time decision support capabilities, Global 1000 enterprises finally have the empirical evidence on how application performance and usage impacts business results, providing them with a path for constant improvement.

Aternity was recently named a Gartner Cool Vendor in IT Operations, a Top 10 Most Promising Start-up by Ernst & Young and Globes, and a Top 50 Startup by InformationWeek. In addition, the company has received prestigious industry recognition from the American Business Awards, the International Business Awards, The Marker, and NetworkWorld Magazine. To learn how Aternity can bring winning performance to your frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com.

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Aternity
Donna Parent, 508-475-0414, ext. 222
donna.parent@aternity.com