Published: June 17, 2010
Chainalytics and Armstrong & Associates Form a Strategic Partnership
ATLANTA - (BUSINESS WIRE) - Chainalytics LLC, a supply chain consulting firm focused on enabling
fact-based supply chain decisions, and Armstrong & Associates, Inc., a
supply chain market research and consulting firm specializing in 3PL
market research, announced today a multi-year marketing and co-branding
partnership to develop Model-Based Benchmarking (MBBC) services for
third-party logistics providers (3PLs). 3PLs will now have access to a
similar range of benchmarking capabilities that Chainalytics had
previously offered primarily to shippers in Fortune 100 retail, CPG, and
manufacturing industries. Armstrong & Associates will be Chainalytics'
sole 3PL strategic marketing partner.
The agreement encompasses a joint marketing and industry analysis
methodology to target all domestic 3PLs with significant transportation
spend in truckload and intermodal, including dry van, refrigerated, and
flatbed equipment types. As part of the service, 3PLs will receive a
wealth of transportation information, including 3PL specific surveys,
benchmarking rate comparisons, peer fuel program and operational factor
analyses, and online tools for batch rating.
3PLs will no longer have to guess at contracted rates for markets which
they are unfamiliar. Using Chainalytics' proven MBBC approach and
methodologies, 3PL members will be able to perform engineering studies
and respond to RFPs with a broader understanding of domestic freight
markets and trends. Chainalytics and Armstrong & Associates will jointly
develop industry surveys focused on specific 3PL issues with econometric
benchmarking data to insure consortium membership confidentiality.
"Chainalytics is the market leader in transportation benchmarking with
its MBBC member base reaching $15B in annual freight spend," said Evan
Armstrong, President of Armstrong & Associates. "A Benchmarking service
that expands 3PLs' market knowledge of transportation rates has been
needed for many years. We are excited about working together with
Chainalytics to extend benchmarking capability to 3PLs."
"Armstrong & Associates' track record as the de-facto standard in 3PL
industry analysis and consulting is a big reason why we made the
decision to partner," said Matthew Harding, Principal Chainalytics. "The
depth of Armstrong & Associates relationships and the breadth of its
customer base and analysis in the 3PL market provide a unique
opportunity to expand transportation market intelligence."
The first phase of this partnership will focus on domestic over-the-road
purchased transportation, with subsequent phases extending to
Less-Than-Truckload, Ocean Import/Export, and Heavy Air models.
About Armstrong & Associates
Armstrong & Associates, Inc. is a supply chain market research and
consulting firm specializing in 3PL market research, provider
benchmarking, strategic planning, mergers and acquisitions, logistics
outsourcing, centralized transportation management programs, and supply
chain systems evaluation and selection. Armstrong & Associates publishes Who's
Who in Logistics and Supply Chain Management - The Americas and
Who's Who in Logistics and Supply Chain Management - International. Recent
research papers include Warehousing in North America - 2009 Market
Size, Major 3PLs, Benchmarking Costs, Prices and Practices, and
Trends in 3PL/Customer Relationships. Learn more at www.3PLogistics.com.
About Chainalytics
Chainalytics is a professional services firm that enhances competitive
advantage and shareholder value through optimized supply chain
strategies. Chainalytics' fact-based decision making approach improves
and innovates our clients' strategies and tactics with particular
emphasis on supply chain design, transportation strategies, inventory
strategies, and product and customer portfolio planning. Offered as both
project-based and managed services, this approach is achieved via a
unique combination of domain expertise, resilient methodologies, and
exclusive research and content - all supported by the world's most
advanced decision sciences tools and techniques. Chainalytics targets
enterprises with a high degree of complexity created by their unique
combinations of scale, change and geography. With offices in North
America and Asia, Chainalytics serves companies globally. Learn more at www.chainalytics.com.

Chainalytics LLC
John Schorf, 678-384-3577
jschnorf@chainalytics.com
or
Armstrong
& Associates
Evan Armstrong, 414-545-3838
evan@3plogistics.com
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