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GuestMetrics(TM) Partners With Major Credit Card Provider to Expand Data Application

LEESBURG, Va., June 17 /PRNewswire-FirstCall/ -- Shot Spirits Corp (Pink Sheets: SSPT) CEO, Brian Barrett, is pleased to announce that GuestMetrics(TM) has revealed its expanded relationship with global market leader, American Express, "which further positions GuestMetrics(TM) IP as a compelling advantage in an industry which turns over three trillion dollars a year," notes Barrett.

"American Express has been a primary client for some time now, but we are today prepared to announce more details regarding the partnership," continues Barrett. "American Express, as a client, utilizes GuestMetrics to track data such as geotargeted spending habits, consumer spending on AMEX vs. other cards and extremely detailed data tracking such as spending on luxury, party sizes at restaurants vs. other card users, etc...In the partnership, we are working with American Express to provide, now, this data retrieved from AMEX users, for a price, to restaurants, any and all of which, would benefit with such data as it helps them determine who's spending what and how; allowing the restaurant owners to tailor marketing, service, pricing, etc. in accordance for maximum profitability and competitive edge. It's only obvious, in my opinion, that this can extend to industries beyond hospitality and be used in the same way by any card provider/client to manifest highly accurate marketing agendas."

Barrett continues, "It's simply amazing technology and extremely valuable to those in highly competitive industries such as hospitality and the prepaid (credit and debit card) industry. IP is hard to get your head around sometimes. It's invisible; but the output is compelling to say the least. We're thrilled that AMEX recognizes this as we feel GuestMetrics data tracking abilities will become an indispensable tool for various industries as we continue to expand our capabilities and IP applications."

GuestMetrics(TM), with proven performance and satisfied customers ranging from independently owned restaurants to worldwide brands such as Morgan Stanley and Bacardi to name a few, is currently in a market position which includes no competitors. "No one can do what we do; how we do it," states COO Tammy Poston. "Further, being the sole provider of such technology, the market is wide open. As we continue to develop applications for the IP in various industries, the company's profitability stands to grow exponentially, as such. That said, the current applications, as used by these trusted, respected brands, is serving us very well at present and the partnership with American Express has opened an entirely new model of cross marketing and data share that we are very enthused to expand upon."

GuestMetrics(TM) is currently in discussions with a worldwide hospitality provider with hotels, resorts and conference centers as just a handful of its brands. At the same time, Shot Spirits Corp's Shot Spirits International is confident it will be enjoying another strong quarter in its partnership with the revolutionary, Eco-friendly Beverage Pouch Group.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

SOURCE Shot Spirits Corporation