Published: June 13, 2010
Record Breaking 2010 FIFA World Cup on Univision Network for Opening Day
MIAMI - (BUSINESS WIRE) - Univision Communications Inc., the leading Spanish-language media
company in the United States announced today that an average audience of
4.0 million (3,997,520) Total Viewers 2+ tuned in to watch its exclusive
Spanish-language coverage of the 2010 FIFA World Cup South Africa on
the Opening Day, nearly doubling audiences from the first day of the
2006 FIFA World Cup . The opening game alone, between Mexico and South
Africa, attracted 5.4 million (5,398,318) Total Viewers 2+ and 3.2
million (3,246,139) viewers among the all important demo of Adults
18-49, beating English-language network ESPN by significant margins
(Nielsen's NPM Fast National ratings).
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Mexico vs. South Africa Opening
Match
Friday, June 11, 2010 - 9:30am-12:09pm
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Demos
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UNIVISION
9:30A-12:09P
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ESPN
9:25A-12:01P
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UNI %
Advantage
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Persons 2+
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5,398,318
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2,599,387
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+108%
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Adults 18-49
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3,246,139
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1,617,731
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+101%
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Adults 18-34
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1,933,681
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924,359
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+109%
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Persons 12-34
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2,392,016
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1,106,242
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+116%
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Additional Network Highlights
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Univision's live telecast of the Uruguay vs. France match also scored
an impressive 2.5 million among Total Viewers 2+ (2,541,788) making it
the 2nd most-watched opening day match in the history of
the network, second only to the Mexico versus South Africa match
earlier in the day.
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According to Nielsen's NPM Fast National Ratings, the first two games
averaged 4.0 million (3,997,520) Total Viewers 2+, nearly 2.0 million
more than the average of the first two games of the 2006 FIFA World
Cup tournament in Germany, or nearly 2 times the audience.
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For the day, Univision's combined coverage of the two matches easily
beat ESPN's average for the day.
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Univision vs. ESPN
Mexico vs. South Africa &
Uruguay vs. France
Combined Average Audience
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Demos
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UNIVISION
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ESPN
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UNI %
Advantage
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Persons 2+
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3,997,520
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2,660,318
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+50%
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Adults 18-49
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2,310,118
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1,643,898
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+41%
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Adults 18-34
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1,374,065
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936,714
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+47%
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Persons 12-34
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1,716,861
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1,164,764
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+47%
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Source: The Nielsen Company NPM, 6/11/10 Fast Nationals, Live+SD
Additional Local Highlights
Univision's 2010 FIFA World Cup opening game between Mexico and South
Africa on Friday was the #1 program of the day, regardless of language,
in the following markets:
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Among Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas,
Phoenix and Sacramento
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Among Adults 18-49 and Adults 18-34 in Los Angeles, New York,
Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
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Among Persons 12-34 in Los Angeles, New York, Houston, Dallas,
Chicago, Phoenix, San Francisco and Sacramento
Versus the first day of coverage of the 2006 FIFA World Cup , Friday's
opening day coverage of the 2010 FIFA World Cup on Univision
out-delivered in the following markets, regardless of language:
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Among Total Viewers 2+ in Los Angeles (+129%), New York (+21%),
Dallas (+88%), Chicago (+122%) and San Francisco (+213%)
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Among Adults 18-49 in Los Angeles (+103%), New York (+31%),
Dallas (+58%), Chicago (+300%) and San Francisco (+175%)
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Among Adults 18-34 in Los Angeles (+219%), New York (+54%),
Dallas (+55%), Chicago (+400%) and San Francisco (+180%)
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Among Persons 12-34 in Los Angeles (+247%), New York (+73%),
Dallas (+57%), Chicago (+100%) and San Francisco (+267%)
*2006 vs. 2010 comparison not available for Miami, Houston, Phoenix or
Sacramento
Univision's coverage of the 2010 FIFA World Cup opening game between
Mexico and South Africa far out-delivered ESPN's coverage of the same
game:
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Among Total Viewers 2+ in Los Angeles (+645%), New York
(+190%), Miami (+200%), Houston (+318%), Dallas (+444%), Chicago
(+217%), Phoenix (+267%), San Francisco (+231%) and Sacramento (+220%)
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Among Adults 18-49 in Los Angeles (+647%), New York (+171%),
Miami (+152%), Houston (+337%), Dallas (+367%), Chicago (+183%),
Phoenix (+424%), San Francisco (+213%) and Sacramento (+190%)
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Among Adults 18-34 in Los Angeles (+945%), New York (+110%),
Miami (+114%), Houston (+600%), Dallas (+371%), Chicago (+133%),
Phoenix (+431%), San Francisco (+207%) and Sacramento (+232%)
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Among Persons 12-34 in Los Angeles (+910%), New York (+150%),
Miami (+135%), Houston (+467%), Dallas (+320%), Chicago (+126%),
Phoenix (+409%), San Francisco (+278%) and Sacramento (+239%)
Univision's coverage of the 2010 FIFA World Cup game between Uruguay
and France far out-delivered ESPN's coverage of the same game:
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Among Total Viewers 2+ in Los Angeles (+400%), New York
(+131%), Miami (+210%), Houston (+256%), Dallas (+273%), Chicago
(+182%), Phoenix (+185%), San Francisco (+167%) and Sacramento (+185%)
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Among Adults 18-49 in Los Angeles (+407%), New York (+124%),
Miami (+136%), Houston (+278%), Dallas (+214%), Chicago (+150%),
Phoenix (+178%), San Francisco (+143%) and Sacramento (+150%)
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Among Adults 18-34 in Los Angeles (+515%), New York (+95%),
Miami (+80%), Houston (+414%), Dallas (+213%), Chicago (+95%), Phoenix
(+300%), San Francisco (+150%) and Sacramento (+167%)
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Among Persons 12-34 in Los Angeles (+536%), New York (+112%),
Miami (+112%), Houston (+350%), Dallas (+194%), Chicago (+111%),
Phoenix (+207%), San Francisco (+191%) and Sacramento (+188%)
Source: The Nielsen Company, NSI ratings (6/11/10), live game across
time zones, highest rated game based on 01/01/2010-06/10/2010 soccer
game program averages and time period average for 6/11/10 games. Live+SD
data.
Additional UnivisionFutbol.com
Highlights
The free live streaming on www.UnivisionFutbol.com
delivered record traffic:
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South Africa vs. Mexico and Uruguay vs. France matches, were streamed
across 283,000 unique media players1
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These matches also drove over 16 million US and Puerto Rico page views
across the Univision Interactive Media platform, including online,
mobile and mobile apps2
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Soccer Application climbed to the #2 position among free sports apps
in Apple's App Store 3
1 Conviva Pulse reporting, Univision Live-Streaming, June 11th
2010
2 NetGravity Segmentation Variable Reports, Quattro Wireless;
July Systems, June 11th 2010
3Apple App Store, June 11th 2010
Highlights of FIFA World Cup
Kick-Off Celebration Concert
Univision's Broadcast of Star-Studded FIFA World Cup Kick-Off
Celebration Concert (6/10/2010; 2-5pm ET):
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Reached an impressive 5.3 million Total Viewers 2+, who tuned in to
all or some part of the daytime broadcast. The network significantly
out-delivered ESPN2's average audience for the broadcast of the same
event across all key
demographics:
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Univision vs. ESPN2
FIFA World Cup Kick-Off
Celebration Concert
June 10, 2010, 2-5pm ET
Average
Audience
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DEMOS
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UNIVISION
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ESPN2
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UNI Advantage
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Difference
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X More Viewers
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TOTAL HHLDS
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1,145,203
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320,571
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+824,632
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Nearly 4X more viewers
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Total Viewers 2+
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1,737,378
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423,885
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+1,313,493
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4X more viewers
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Adults 18-49
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880,780
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297,092
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+583,688
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Nearly 3X more viewers
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Adults 18-34
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507,143
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212,926
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+294,217
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2X more viewers
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Adults 25-54
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772,121
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226,526
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+545,595
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3X more viewers
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Teens 12-17
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137,239
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28,365
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+108,874
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Nearly 5X more viewers
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Source: The Nielsen Company NPM Fast Nationals, Live +SD, 6/10/10,
Thursday 1:55-5:12PM EST. Reach based on 6+ minute qualifier.
Additionally, the kickoff concert was streamed live and for free on www.UnivisionFutbol.com
to US and Puerto Rico fans, on over 60,000 unique media players. All
World Cup matches will be streamed live on UnivisionFutbol.com.
Source: Conviva Pulse reporting, Univision Live-Streaming, June 10th 2010
About Univision Communication's Exclusive Spanish-Language
Coverage of the 2010 FIFA World Cup South Africa
Univision Networks
Broadcasting all 64 games of the 2010 FIFA World Cup South Africa live
and in high definition (HD), Univision offers the most comprehensive
World Cup experience bar-none through all its platforms - Univision,
TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and
Univision On Demand - with nearly 900 hours of coverage. The network's
World Cup announcer team which include Pablo RamÃrez, Jesús Bracamontes,
Jorge Perez-Navarro, Jorge Ottati, Jose Luis Chilavert and Diego Balado,
as well as the host of all pre-, half-time and post-game coverage,
"República Deportiva's" (Sports Republic) Fernando Fiore, comprise the
most noteworthy, seasoned sportscasters and former soccer players, and
will provide the greatest expertise covering the World Cup in television
today.
Univision.com
Univision.com is an Official Internet Broadcaster of the 2010 FIFA World
Cup and is offering live streaming of all games on www.UnivisionFutbol.com. Fans
have access to real time game stats and minute-by-minute commentary.
Live coverage of the tournament also includes interviews with players
and coaches, exclusive behind-the-scenes video of soccer stars, and
Univision talent reporting directly from the streets of South
Africa. World Cup coverage also includes the latest tournament news, an
in-depth look into the history
of the matches including profiles of over 70 of the best players in
FIFA World Cup history.
Univision Móvil
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup
and is providing the latest news, game calendars and more on the
UnivisionFutbol.com mobile website. Live mobile streaming of the matches
is accessible to Verizon Wireless V CAST subscribers where available.
Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which
offers the latest news, video and photos directly from South Africa
along with detailed stats and game results. It can be downloaded at http://bit.ly/UnivisionFutbolApp
for the iPhone, iPod touch, iPad and is also available for Blackberry
and Android.
Univision On Demand
Univision On Demand is making the games available 24 hours after they
air, free of charge to subscribers On Demand on various cable
distributors (some distributors are offering the games in HD as well).
A complete schedule of Univision's World Cup coverage is available for
download at www.UnivisionFutbol.com
Univision Communications Inc. is the premier Spanish-language media
company in the United States. Its operations include Univision
Network, the most-watched Spanish-language broadcast television network
in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura
Network, a general-interest Spanish-language broadcast television
network, which was launched in 2002 and now reaches 85% of U.S. Hispanic
Households; Galavisión, the country's leading Spanish-language cable
network; Univision Studios, which produces and co-produces telenovelas,
reality shows, dramatic series and other programming formats for
all of the Company's platforms; Univision Television Group, which owns
and operates 63 television stations in major U.S. Hispanic markets and
Puerto Rico; Univision Radio, the leading Spanish-language radio group
which owns and/or operates 68 radio stations in 16 of the top 25 U.S.
Hispanic markets and 5 stations in Puerto Rico; and Univision
Interactive Media, which includes http://www.univision.com,
the premier Spanish-language Internet destination in the U.S., and
Univision Móvil, the industry's most comprehensive Spanish-language
suite of mobile offerings. Univision Communications also has a 50%
interest in TuTv, a joint venture formed to broadcast Televisa's pay
television channels in the U.S. Univision Communications has television
network operations in Miami and television and radio stations and sales
offices in major cities throughout the United States. For more
information, please visit www.univision.net
Univision Communications, Inc.
Elizabeth SanjenÃs, 305-471-4086
marketingcomm@univision.net
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