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Mindbloom Launches Social Game That Inspires Real-Life Results

Ground-Breaking Web Experience Promotes Meaningful Change Through Daily Actions

Mindbloom, Inc. today announced the launch of its Life Game™ (www.mindbloom.com/the-life-game), a social game aimed at motivating people to live healthier and more balanced lives. Through a unique blend of social gaming mechanics and rich media, Mindbloom rewards its players as they take meaningful steps towards achieving their goals across eight primary areas of life, including: career, leisure, lifestyle, money, relationships, spirituality and health.

The object of the game is to grow and maintain a "Life Tree" that represents the life each player wants to achieve. Branches on the tree represent what's most important to players, while leaves are used to express specific goals. By taking small steps towards their goals and sharing their progress with a forest of family and friends, players keep their tree healthy and green. Players are also awarded "seeds" -- a virtual currency that can be used to unlock new features and content within the game.

"The gaming and social elements built into Mindbloom are designed to motivate people to develop the simple habits that support a healthy and balanced lifestyle," said Mindbloom executive producer, Chris Hewett. "We are taking the guilt out of the guilty pleasure of online gaming. With Mindbloom, it's time well spent. It's okay to become immersed in the epic adventure that is real life."

Mindbloom is co-founded by Hewett, a former executive for the critically acclaimed game studio, Monolith Productions, and Brent Poole, an early operations director for Amazon.com. Together with a team of award-winning designers and game developers, they initiated a beta test of the game in April, 2010. To date, Mindbloom members have on average, visited more than four times per week, spent more than six minutes per session, made over 4,600 personal commitments and followed through on a stunning 75 percent of those.

"With Mindbloom I've finally been able to turn a corner and follow through on the changes I've wanted to make," said Pam Dodrill, an early beta member. "The game pulls you in and surrounds you with a beautiful and fun experience that rewards you every step of the way. Before I knew it, the results were there. And the further I progressed, the more I realized the power of what Mindbloom has created."

For more information on Mindbloom, or to become a member, visit: www.mindbloom.com.

About Mindbloom
Mindbloom, Inc. is located in Seattle, WA and was founded in 2008 with the mission to inspire and motivate people to live healthy, balanced and meaningful lives. The Mindbloom Life Game™ offers a fun, easy and effective way for people to focus on their lifestyle and wellness; and incorporates a unique blend of casual gaming, social networking and personal media sharing. The game was developed in conjunction with certified coaches and personal development experts who actively serve on the Mindbloom advisory board. Coaches and users alike have found Mindbloom to be an effective way to manage personal priorities and goals. For more information visit www.mindbloom.com.