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Bluewave Group, Inc. and Pepsi North America Begin Production on Digital Download Campaign

Bluewave Group, Inc. (OTCBB: BLEW) and Pepsi North America (PepsiCo) announced today that on July 5, 2010 they will begin production in preparation for their joint national digital download campaign scheduled to launch in Q1 2011. The musical content for the campaign is to include musical works from the likes of: The Black Eyed Peas, Green Day, Lady GaGa, Jay Z, Beyonce and Frank Sinatra. Bluewave Group and PepsiCo have also arranged for exclusive downloads to be provided by creative geniuses Scott Storch, Kanye, Timberland and Dr. Luke.

"We believe this production process marks the beginning of Bluewave Group's journey to provide the consumer premium-designed musical products and unique musical experiences for future generations," stated Bluewave Group President Derek Jackson.

The Bluewave and PepsiCo promotion is also expected to include specialized bottle caps and creative online promotions within the overall joint marketing campaign.

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding the scheduled campaign and its features. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements and include the risk that the campaign may not takes place when scheduled, that it may not be successful or that it may not produce the results anticipated and the other factors discussed in the Business and Management's Discussion and Analysis sections in our Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.