Published: June 09, 2010
Coincident TV (CTV) to Power Enhanced Interactive Online Viewing Experiences for Fans of Hit FOX Series "GLEE"
LOS ANGELES - (BUSINESS WIRE) - After launching the innovative GLEE social trailer (www.fox.com/glee/gleeplayer)
earlier this year, CTV today announced the GLEE Superfan experience, an
immersive online video initiative with Fox Broadcasting Company (FOX)
that will give GLEEks an easy and new way to stay connected with their
favorite characters, relive their favorite GLEE performances and get
their GLEE fix throughout the summer.
The GLEE Superfan experience kicks off immediately following the GLEE
season finale airing Tuesday, June 8
(9:00-10:00 PM ET/PT) on FOX.
Powered by CTV's interactive video software suite, GLEE Superfan allows
fans to watch full-length episodes online at fox.com/glee
while simultaneously navigating the Web, accessing their favorite GLEE
social media sites, purchasing GLEE-related merchandise and watching
bonus material - all without ever exiting the GLEE Superfan experience.
"This initiative with FOX and GLEE is the perfect way for Coincident TV
to introduce audiences to immersive video viewing," said David Kaiser,
CTV founder and chief executive officer. "GLEE viewers are savvy media
consumers and incredibly loyal fans. The GLEE Superfan experience gives
them an exciting new way to interact with and enjoy the content they are
so passionate about."
The CTV interactive video platform also features patent-pending
technologies that provide enhanced branding opportunities for
advertisers and contextualized e-commerce such as selling music,
merchandise and related applications directly within each episode.
"As the first broadcast network to take advantage of CTV's technology,
we can now offer GLEE fans an even deeper, more engaging experience on
FOX.com," said Hardie Tankersley, Vice President of Innovation and
Social Media for FOX. "GLEE Superfan kicks off a broader initiative with
CTV that will enhance our popular Fox.com properties with a rich and
unique interactive video platform."
Fans won't want to miss a minute of "Journey," the season finale of GLEE
airing Tuesday, June 8 (9:00-10:00
PM ET/PT) on FOX. The moment New Directions has been waiting for has
finally arrived: It's time to compete at Regionals! But when SUE (Jane
Lynch) pulls a fast one on WILL (Matthew Morrison) and the glee
clubbers, their chances at the title could be compromised. Meanwhile,
QUINN's (Dianna Agron) life changes forever with a very special delivery.
About Coincident TV
Coincident TV enables interactive video - the merging of online video,
social media, weblinks and commercial transactions in one immersive
experience. The company provides a professional software suite that
empowers content creators and distributors to easily design, manage and
measure interactive video engagements delivered to PCs, iPAD , tablets
and mobile devices. Coincident TV is founded by successful serial
entrepreneurs David Kaiser and Bruce Schwartz. The company is based in
San Francisco, Calif. and on the Web at www.coincident.tv.
About GLEE
The series follows an optimistic teacher, WILL SCHUESTER (Matthew
Morrison), who - against all odds and malicious cheerleading coach SUE
SYLVESTER (Jane Lynch) - inspires McKinley High's Glee Club to conquer
the world one singing competition at a time. The group of aspiring stars
includes RACHEL (Lea Michele), a pint-size diva with powerhouse pipes;
FINN (Cory Monteith), the gullible quarterback with rock-and-roll blood;
KURT (Chris Colfer), the fashionable soprano with a heart of gold; diva
extraordinaire MERCEDES (Amber Riley); geeky guitarist ARTIE (Kevin
McHale); TINA (Jenna Ushkowitz), the punk rocker with a sweet side;
pregnant cheerleader QUINN (Dianna Agron); and the arrogant PUCK (Mark
Salling). Will is determined to make the glee club great again with the
help of his colleague and love interest EMMA PILLSBURY (Jayma Mays).
GLEE is produced by Ryan Murphy Television in association with 20th
Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are
co-creators of the series. Murphy, Falchuk and Dante Di Loreto serve as
executive producers, while Ian Brennan serves as co-executive producer.

Coincident TV PR Contact
Maria Gonima, 310-694-3129
maria_gonima@bhimpact.com
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