Published: June 09, 2010
Winn-Dixie with a New Fresh Look Opens in Margate
MARGATE, Fla. - (BUSINESS WIRE) - Winn-Dixie Stores, Inc. (NASDAQ: WINN) today celebrated the grand
opening of its newest location in Margate, Fla. The store exemplifies
the company's overall fresh and local strategy to provide customers with
a neighborhood grocer that caters to their specific needs, tastes and
desires. The store, located at 5600 West Sample Road, replaces the
Winn-Dixie location at 2450 North State Road.
"Shoppers entering our new or remodeled stores now find themselves
surrounded by colorful arrays of fresh produce, flowers and other
perishables in a cleaner, modern and more attractive setting. In
addition, our stores are now merchandised to fit the lifestyles of the
communities we serve," said Peter Lynch, Winn-Dixie chairman, CEO and
president. "This strategy goes to the heart of what our customers have
told us is important to them, and it is what the shoppers of Margate can
expect from their neighborhood grocer."
Margate customers also will enjoy first-rate service, as the store's 220
associates recently completed training designed to enable them to
provide a best-in-class shopping experience during every visit. The
Margate store offers upgraded departments and expanded features, as well
as products that reflect the neighborhood's cultural diversity. As the
grocer moves forward with its aggressive remodel plan it will continue
its focus on neighborhood merchandising.
Other favorites shoppers can find are Winn-Dixie's private label brands,
including the Winn & Lovett line of gourmet foods, coffees and spices;
national-brand quality Winn-Dixie and Winn-Dixie Organic & Natural
labels; and the ValuTime product line, which offers the ultimate in
savings. "We are committed to bringing our Margate shoppers the greatest
value and quality possible," Lynch said. "Our private label brands are
another point of distinction for us."
Features specific to the new Margate Winn-Dixie include:
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-- Wood-burning rotisserie
-- Expanded Deli department featuring olive and bruschetta bar
-- Wing bar
-- Wide assortment of specialty desserts, including imported
delicacies from Italy and a customizable photo machine for cakes,
cupcakes and other baked goods
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-- Large selection of Hispanic and kosher items
-- Traditional frozen foods and dairy departments
-- Whole bean coffee station
-- Candy Shoppe
-- Floral department
-- Seasonal merchandise and specialty gift section
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Grand Opening Events*
To celebrate the grand opening of the new Margate store, Winn-Dixie will
be hosting a series of summer celebrations throughout June and July that
highlight all the store offerings. Events will include live cooking
demonstrations, local flavor food tastings, new feature demonstrations,
live entertainment, raffles, giveaways and more. On grand opening day,
shoppers will enjoy coffee and pastries, giveaways from Sargento
Finishers, a paella cooking demonstration, raffles and live
entertainment.
*See attached schedule of events for full details
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation's largest food retailers.
Founded in 1925, the Company is headquartered in Jacksonville, Fla. The
Company currently operates 515 retail grocery locations, including more
than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia
and Mississippi. For more information, please visit www.winn-dixie.com.
Schedule of Events
All events will take place at the Margate Winn-Dixie at 5600 West Sample
Road in Margate, Florida.
Wednesday, June 9, 7:00 a.m. - 7:00
p.m.
Grand Opening Celebration
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7:00 a.m. - 10:00 a.m.
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Complimentary pastries and coffee, while supplies last
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7:00 a.m. - 7:00 p.m.
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Food sampling and feature demonstrations
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8:00 a.m. - 7:00 p.m.
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Gift bag raffles
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10:00 a.m. - 1:00 p.m.
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Complimentary Cuban coffee and pastries
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11:00 a.m. - 1:00 p.m.
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Live radio remote with 101.5 LITE FM
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11:00 a.m. - 2:00 p.m.
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Live cooking demonstration provided by Prairie Grove Farms
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1:00 p.m. - 3:00 p.m.
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A seafood paella cooking demonstration provided by Heineken
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4:00 p.m. - 7:00 p.m.
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Meet-and-greet with the store director and department managers
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4:00 p.m. - 7:00 p.m.
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Live entertainment from a local jazz trio
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Saturday, June 12, 11:00 a.m. - 2:00
p.m.
Savor the Flavors of Summer
What better way is there to introduce shoppers to their new store than
with an afternoon of excitement? The Savor the Flavors of Summer event
is the perfect way to kick off celebrating the warmest months of the
year with grilling demonstrations, food sampling, new feature
demonstrations, gift card giveaways and live entertainment.
Friday, June 18, 4:00 p.m. - 7:00 p.m.
Taste of Winn-Dixie
Shoppers are invited to enjoy A Taste of Winn-Dixie with an evening of
wine and cheese sampling, a chocolate fountain with fresh fruit, food
tasting stations that highlight new store features, live entertainment,
raffles and more. A local chef will also provide a special live cooking
demonstration.
Saturday, June 26, 11:00 a.m. - 2:00
p.m.
Eat Well, Live Well
For shoppers who are looking to improve their overall health, the Eat
Well, Live Well event will introduce shoppers to their new neighborhood
pharmacist who will provide medication counseling for patients. Shoppers
will also enjoy a complimentary health screening, a cholesterol check
and blood pressure reading, seated chair massages, healthy cooking tips
provided by Naturewell, organic product tastings, gift card giveaways
and more.
Saturday, July 3, 11:00 a.m. - 2:00
p.m.
Red, White & Blue Family Fun Day with Radio Disney
Winn-Dixie concludes its month of celebrations with a Red, White & Blue
Family Fun Day with Radio Disney. The Independence Day-themed event
invites families to enjoy an afternoon of fun and games with Radio
Disney, where event attendees will have a chance to win two tickets to
see the "Jonas Brothers 2010 World Tour/Camp Rock 2 Tour" at the Cruzan
Amphitheatre on October 9, 2010, a cookout featuring traditional
favorites, food sampling, gift card giveaways, cotton candy, popcorn,
snow cones and more. Additional children's activities include face
painting, balloon art and event-themed giveaways.
Winn-Dixie Stores, Inc.
Robin Lake Miller, 904-370-7715
904-327-1445
(cell)
mediarelations@winn-dixie.com
or
Bitner
Goodman
Mayra Hernandez, 954-730-7730
954-309-9606 (cell)
mayra@bitnergoodman.com
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