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Nature Made(R) Helps The Nation Rest Easy

NORTHRIDGE, Calif., June 9 /PRNewswire/ -- Nature Made, the nation's number one supplement brand in food, drug, mass, and club stores, celebrates today the launch of its natural sleep aid - Nature Made Sleep®. Nature Made Sleep helps consumers rest easy with a unique combination of ingredients that are clinically shown to relax the mind and help you fall asleep naturally. Easily incorporated into a healthy sleep routine, Nature Made Sleep is a non-habit forming sleep aid that promotes a restful night's sleep, the benefits of which impact every aspect of a healthy and active lifestyle.

"This is a break-through product in the sleep aid category and a true testament to the brand's commitment to providing the most innovative, science-based supplement offerings to meet consumer needs." said Gary Kuchta, Chief Marketing Officer. "With more than half of Americans suffering from sleep deficiency, we couldn't be happier to be able to provide a safe and effective solution to sleepless nights."

Nature Made Sleep contains a unique and effective combination of ingredients that are clinically shown to promote relaxation and help you fall asleep naturally. One of the star ingredients is L-theanine, the soothing component of green tea, which helps calm the mind and signals your body to prepare for rest. Once L-theanine relaxes the mind, Melatonin, a naturally occurring hormone in the body, helps you fall asleep naturally. Nature Made Sleep also contains a floral blend of chamomile, passionflower and lemon balm which have been used to promote sleep and relaxation for hundreds of years.

To achieve the numerous health benefits of sleep, Nature Made Sleep is the perfect addition to a nightly sleep routine - that can also include listening to calming music, using a sleep mask and writing thoughts down before going to bed. The benefits of a healthy sleep routine are far reaching and include better cognitive health, maintaining healthy body weight, and managing stress levels. Nature Made Sleep lacks side effects common to other sleep aids such as morning grogginess, and it is non-habit forming allowing peace of mind while resting easy.

For more information on Nature Made Sleep, visit www.naturemade.com/sleep.

About Nature Made

Nature Made vitamins is the number one supplement brand in the food, drug, club and mass channels.* Owned by Pharmavite, Nature Made® was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia's Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Visit www.NatureMade.com for the latest news and offerings.

*Excluding Private Label

    Press Contact:
    Porter Novelli
    Courtney Greenwald
    323.762.2430
    cgreenwald@porternovelli.com

SOURCE Nature Made