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Yelp, Kaiser Permanente and Priority Health Leverage Social Media to Enhance Healthcare Marketing and Communications Strategies

"Social media presents a unique approach - and opportunity - for healthcare marketing, communications and public relations professionals to capitalize on," comments Christopher Boucher, Senior Program Director for Healthcare IQ. "Even with so much uncertainty in the industry right now, we know the power and impressionability of social and online communities to change public mindsets and attract new patient-consumers. The time is now to elevate our online presence to be more strategic."

Participating organizations at the event include:

• Holly Potter, Vice President, Public Relations, National Media and Stakeholder Management, Kaiser Permanente
• Paul Cebulak, Account Executive, Yelp, Inc.
• Bradley Jobling, Social Media Manager, Columbia University Department of Surgery, New York, NY
• Kevin Dean, eCommerce Solutions Manager, Priority Health
• Mark Miller, Director of Philanthropic Marketing Communications, Children's National Medical Center, Washington, DC

In addition to ample networking time, social interaction and learning, the meeting will also feature a "Brilliance Bar" where attendees can receive an opportunity to receive custom-tailored advice to your unique challenges around social media.

The Strategic Social Media for Healthcare event is an extremely interactive platform that will allow attendees to influence the subject matter by tweeting their questions and concerns prior to the event directly to the speakers and Healthcare IQ. Use the hashtag #SocialHC to join in the conversation before, during and after the event.

For more information on the Social Media for Healthcare Summit please visit www.socialmediahc.com or contact Christopher Boucher, Senior Program Director at Christopher.boucher@iqpc.com.

Network with Strategic Social Media for Healthcare:
Twitter: www.twitter.com/HealthcareIQ
Facebook: Strategic Social Media for Healthcare

About IQPC
IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto.

IQPC
Abby Lombardi, +1-212-885-2660
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