Published: June 03, 2010
Drapers Awards UGG Australia Brand of the Year
GOLETA, Calif. - (BUSINESS WIRE) - Deckers Outdoor Corporation (NASDAQGS: DECK) today announced that
UGG Australia received the prestigious Brand of the Year
recognition at the Drapers Footwear Awards on May 27, 2010. The
UK footwear industry gathered together in London to see independents,
multiples and brand specialists awarded for their performance over the
past year from the leading trade publication for footwear and fashion in
the UK. Among the winners were Schuh, who won the Multiple Retailer of
the Year award and Pam Jenkins in Edinburgh, who picked up the
Independent Retailer of the Year award.
"We are thrilled to receive the Brand of the Year award," said Connie
Rishwain, President of UGG Australia. "The UK market represents our
largest market outside of the US and we are delighted and grateful that
UK consumers have embraced our brand as they have. We will strive to
continue to excite them with new collections throughout the year,
including boots, casuals, slippers, outerwear and accessories. Thank you
to our UK retailers for supporting our brand and to our distribution
partners at AMG. Finally, thank you to Drapers for this most prestigious
award."
Drapers features the latest news, trends, exclusive sales data, and
insightful viewpoints, and are also key to the UK fashion business.
Drapers recognizes the potential of a brand and measures the success of
its business. The Brand of the Year award from Drapers correlates with
UGG Australia's continued sales growth and underscores the exceptional
opportunities that exist outside the US for Deckers Outdoor Corporation.
Deckers Outdoor Corporation strives to be a premier lifestyle
marketer that builds niche brands into global market leaders by
designing and marketing innovative, functional and fashion-oriented
footwear developed for both high performance outdoor activities and
everyday casual lifestyle use. Teva, Simple Shoes, UGG Australia,
TSUBO, and Ahnu are registered trademarks of Deckers Outdoor
Corporation.

UGG Australia
Kristen Thomason / Julie Wahid, 212-247-8552
kthomason@deckers.com
julie.wahid@deckers.com
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