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Cafemakers, LLC Founder to Present at Caffe Culture SCAE Conference

Cafemakers today announced that company founder Andrew Hetzel will lead a workshop at the 2010 Speciality Coffee Association of Europe (SCAE) conference in London. The session, "Developing an Origin Brand," will be held at Olympia exhibition hall on Thursday, June 24 at 1:30 P.M.

In the clinic designed for coffee producers, exporters and agency representatives, Mr. Hetzel will lead participative branding exercises and present tactics and tools used to increase the value of appellation or estate brands in the global specialty coffee industry. Case studies will be presented from initiatives underway in India, Hawaii and more.

Workshop registration is £70 (£60 for SCAE members) and can be made online at http://www.caffeculture.com or on-location at the venue.

About Cafemakers, LLC
Founded in 2001, Cafemakers is a coffee industry consultancy based in Hawaii that provides strategic marketing, facilities or process engineering and quality assurance services.

Along with his own distinguished background in international retailing and proven experience in the specialty coffee industry, Cafemakers' founder Andrew Hetzel has assembled a team of experts in their respective fields that assist with quality assessment, development and improvement of coffee brands worldwide. For more information, visit http://www.cafemakers.com.