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Foodista and Zephyr Announce Second Annual International Food Blogger Conference to Explore Intersection of Food, Writing, and Technology

Foodista.com (http://www.foodista.com/), the cooking encyclopedia everyone can edit, and Zephyr Adventures (http://www.zephyradventures.com/), organizers of the Wine Bloggers Conference, announced today that they will co-host the second annual International Food Blogger Conference (IFBC) to be held in Seattle, August 27-29, 2010. For more information and to register for the conference: http://www.foodista.com/ifbc2010/

Bloggers, chefs, journalists and food-lovers from all over the world are encouraged to attend the conference, to be held at Theo Chocolate (http://www.theochocolate.com/), the first and only all organic and direct trade chocolate factory in the United States. James Oseland, editor-in-chief of the magazine "Saveur," will give a keynote speech. Returning premier sponsor Sur la Table (http://www.surlatable.com/) is set to provide each attendee with another spectacular goodie bag of kitchen tools and gadgets.

"The first International Food Blogger Conference was truly first rate, with informative sessions, incredible food, and unmatched networking. I'm equally excited about this year's lineup of stellar speakers and more," said Kirsty Melville, president of book publishing at Andrews-McMeel.

"Last year's conference sold out quickly and was so successful that we decided to host an even bigger and better event this year," said Barnaby Dorfman, founder & CEO of Foodista.com. "Building on the amazing food we had from Seattle's best chefs, this year, with Zephyr's partnership, we will take it one step further and pair the food with great wines."

Foodista and Zephyr Adventures joined forces this year to bring food writers of all types together to explore trends and techniques in the growing world of food blogging. Leading bloggers, authors, editors, publishers, and technologists will speak on a variety of topics, including:

--The Art of Recipe Writing
--Search Engine Optimization (SEO), Building Traffic and Social Media
--Food Writing with All Five Senses
--Law & Ethics in Blogging
--Pitch to Publish
--Digital Food Photography

Industry leading speakers and chefs include:

--James Oseland, editor-in-chief of "Saveur"
--Victoria von Biel, executive editor of "Bon Appétit"
--Morgan Spurlock, Academy Award nominated director of "Super Size Me"
--Kirsty Melville, president of book publishing, Andrews-McMeel
--Kathleen Flinn, best-selling author of "The Sharper Your Knife, The Less You Cry"
--Kristine Kidd, cookbook author and former food editor at "Bon Appétit"
--Nathan Myhrvold, former Microsoft CTO and author of upcoming food science book
--Molly Wizenberg, award-winning blogger (Orangette), author and "Bon Appétit" contributor
--Amy Sherman, blogger (Cooking with Amy), food writer and recipe developer
--Dianne Jacob, best-selling author of "Will Write for Food"
--John Brian Hopkins, award-winning twitterer (Foodimentary)
--Ethan Stowell, top Seattle restaurateur and award-winning chef (Tavolata)

About Foodista.com

Foodista, Inc. is a Seattle company that operates http://www.foodista.com, the online cooking encyclopedia everyone can edit. The company leverages open source software, cloud computing resources, and wisdom of the crowds to rapidly develop cooking software and content. The company is funded by private investors and Amazon.com.

About Zephyr Adventures

Zephyr Adventures (http://www.zephyradventures.com/) operates trekking, hiking, biking, and multi-sport tours throughout the world. Zephyr is a leader in operating active tours in the world's wine areas, including hiking and biking tours in France, Italy, Spain, South Africa, Chile, Argentina, and Napa and Sonoma. The company is also the organizer of the Wine Bloggers Conference.