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CARF International Site Refresh Leverages Ektron Platform to Enhance Visitor Experience

New Website Designed to Increase Awareness of CARF and Extend Visitor Engagement Time

Ektron Inc., a market leader in Web content management, social software and marketing optimization, today announced that CARF International, an independent, nonprofit accreditor of health and human service providers, has deployed a complete refresh of its website -- http://www.carf.org -- on the Ektron platform.

"We listened to our customers and to persons who already visit our website when we recrafted the CARF web experience," says Brian J. Boon, Ph.D., president and CEO of CARF. "It's important that people are able to easily engage in dialogue with us. It's also essential that web visitors are able to easily find the information they're seeking. The redesigned website will enhance our capabilities to refresh content and quickly respond to our customers' information needs."

Among its many improvements, the redesigned CARF website encourages visitors to:

• Find a CARF-accredited provider by keywords of services offered, geographic region, or age group and special population.
• Access a variety of resources, such as guides to services created by CARF's International Advisory Council organizations and externally published articles written by CARF staff members.
• Find and register for CARF training events by area of accreditation and event type or view events by month.
• Easily communicate with CARF through streamlined contact forms tailored to each visitor's needs.
• Subscribe to CARF news and newsletters using RSS.

"Ektron's value proposition is based on marketing optimization solutions to help businesses drive revenue growth; a Web and document content management platform to help the enterprise improve operational efficiencies; and social software tools that organizations can use to build and retain customer loyalty," notes Bill Rogers, Ektron CEO. "We're pleased that CARF International is taking advantage of the Ektron platform to improve efficiency of their content updates and to increase visitor traffic and site 'stickiness.'"

About CARF International
Founded in 1966 as the Commission on Accreditation of Rehabilitation Facilities, CARF International is an independent, nonprofit accreditor of health and human service providers in the areas of aging services, behavioral health, child and youth services, DMEPOS, employment and community services, medical rehabilitation, and opioid treatment programs. The CARF family of organizations currently accredits more than 6,000 providers at more than 20,000 locations on five continents. More than 8.3 million persons of all ages are served annually by CARF-accredited providers. For more information about the accreditation process, please visit the CARF website at www.carf.org.

About Ektron, Inc.
Ektron revolutionizes how companies use the web to drive business outcomes. By combining web content management (WCM), marketing optimization and social software, Ektron gives companies a single platform that improves operational efficiency, drives revenue growth and builds customer loyalty. Ektron's e-commerce and social software integrations are unique in the WCM industry. No other WCM software vendor allows companies to sell directly online and harness the power of social networking to build meaningful business relationships. Ektron empowers marketers to create, categorize and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, N.H, Ektron helps a diverse set of customers, public and private, across a broad range of industries. Ektron has more than 8,000 customers worldwide including NASDAQ, Kodak, University of Notre Dame, AMC Theaters and Texas Children's Hospital. For more information, visit: http://www.ektron.com.