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Capital BlueCross' New Advertising Campaign Features Real Stories, Real People and New Tagline

"During the nationwide debate on health care, the health insurance industry was heavily scrutinized and often overlooked was all of the good that is done to improve the health and well-being of the people we serve," said William Lehr, Jr., president & CEO of Capital BlueCross. "As a community-based, non-profit company, we genuinely care, and this new campaign is going to show how we are making a positive impact for our members in central Pennsylvania and the Lehigh Valley."

The elements of this campaign will be updated regularly to showcase new and current stories. The ads will feature a variety of facets of the company and its work, including employee stories, innovative health care solutions and community programs.

Launching today, the first phase of the campaign features Capital BlueCross' Miles of Smiles mobile dental clinic which provides dental care to underserved children in the Lehigh Valley. This phase also showcases important health care initiatives and innovations, including Capital BlueCross' extensive efforts to educate people on the new health care reform law.

"At Capital BlueCross our new tagline is truly who we are - a caring company," said Lehr. "This can be seen through our new campaign which features our employees and community members, and illustrates the work we do every day to improve the lives of our customers and neighbors."

Capital BlueCross is the leading health insurer in its region, providing health insurance coverage to nearly one million people in central Pennsylvania and the Lehigh Valley. Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs for groups and individuals at competitive prices.

By establishing a culture of caring, Capital BlueCross constantly strives to do more in order to deliver more for the men, women and children who depend on the company for their health insurance needs. Capital BlueCross has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for more than 70 years and employs about 2,000 people in the region.

Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.

More information about Capital BlueCross and its subsidiaries can be found by going to https://www.capbluecross.com .

SOURCE Capital BlueCross