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21st Century Insurance Names DonatWald+Haque Agency of Record, Lauds Agency's ROI-Positive Brand Building

DonatWald+Haque won the account in a quiet review of more than 30 agencies conducted through Select Resources International.

Citing the agency's "measurable approach and razor sharp strategy," 21st Century has charged DW+H with managing creative and strategy for broadcast and associated digital advertising. The TV campaign will run on national cable and broadcast TV.

"I've always believed that there has to be a way to build brand while also creating a measurable way to track results, dollar for dollar," said Tony DeSantis, President and CEO, 21st Century. "DonatWald+Haque combines the best of direct response with the best tenets of building brand trust and increasing customer engagement. And they've got the numbers to prove that their approach is successful. We are looking forward to a strong partnership."

"We're thrilled to be working with 21st Century, and we see this win as significant market validation of an approach we've been championing for some time - the philosophy that the best results happen when a campaign merges brand-building and measurable ROI-positive response," said Lucas Donat, founder and CEO of DonatWald+Haque. "The whole industry is shifting toward this approach that blends all disciplines, which allows smaller agencies like ours to compete at the highest levels of brand advertising.

"The entire 21st Century team is a pleasure to work with - everyone collaborating as true partners throughout the entire process," said Donat. "They are smart marketers and we're thrilled to be working with them."

DW+H has helped define ROI-Positive Brand Advertising - a strategy that transcends both brand-building and direct response advertising to deliver a measurable, positive return on investment. It merges creativity with accountability - high-concept creative ads, often featuring the voice of the consumer, with an immediate call-to-action.

The agency recently re-branded from Donat Wald to DonatWald+Haque, to acknowledge partner Amir Haque's critical role in developing the firm's strategic and analytical modeling.

Practicing branded response advertising for more than 20 years, the agency's work includes campaigns for eHarmony, Hotwire, LegalZoom and many others.

About DonatWald+Haque

DonatWald+Haque (www.donatwaldhaque.com) was founded in 1987 and quickly became recognized as a leader in transcending both brand-building and direct response to deliver a measurable return on investment. Its strategy - dubbed ROI-Positive Advertising - builds brand while delivering a positive return on every ad dollar spent. The award-winning agency's multi-platform approach combines the power of television, radio, print, and interactive media to offer integrated solutions that maximize advertising ROI and enable precise accountability. Throughout its 23-year history, DonatWald+Haque has been orchestrating successful campaigns for notable clients such as eHarmony, Hotwire, LegalZoom and SouthBeachDiet.com.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com