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Ploom Announces New Alternative to Smoking

New Tobacco Company Unveils model One Portable Vaporizer and Single-Use Pods

Ploom, an independent tobacco company based in San Francisco, today publicly announced a series of products designed to give consumers a full-flavored alternative to smoking. Ploom's first product, the model One, gently heats Ploom Pods containing tobacco and non-tobacco blends to form a satisfying vapor. Ploom builds upon the tastes and sensations of established smoking rituals such as hookah, but in a modern format suitable for use indoors and out. Ploom model One and six blends of Ploom pods are available today at numerous retail locations in San Francisco and nationwide via www.ploom.com.

Ploom model One Heats, Never Burns

The Ploom model One is a hand-held, low-temperature heating device originally developed at Stanford University to turn tobacco and non-tobacco blends into vapor. The model One operates well below the temperature required to burn tobacco through a process called vaporization. There's no combustion, hence no smoke. Instead, the model One gently heats just enough to release the essence of the Ploom pods.

"We created Ploom because we think there is an opportunity to reimagine the smoking ritual in a way that emphasizes the social experience it has been for centuries without many of the negative aspects that have relegated it to the sidewalks and curbsides in recent years," said Adam Bowen CEO of Ploom. "The Ploom model One is a more palatable, socially acceptable alternative that will ultimately establish a new ritual for a modern society."

Ploom Pods -- A Full-Flavor Indulgence

Ploom Pods are single-serving tobacco and non-tobacco capsules used in the Ploom model One. They are filled with the highest quality ingredients including whole leaf tobacco, premium tea, botanicals, and all-natural gourmet flavors. Ploom tobacco blends feature the finest grade of Bright Virginia tobacco leaf, grown and cured in the United States. The leaf is combined with other premium ingredients in Ploom's own custom blending process to deliver the purest, highest quality tobacco experience possible. Ploom herbal blends use the choicest botanicals and natural flavoring to create a satisfying experience without nicotine or tobacco.

Ploom pods are currently available in six premium blends, four with tobacco: rocket, café noir, orchard and gold and two without: kick-ass mint and blue tea. All of the blends are made at the Ploom micro-factory in San Francisco. Ploom pods are specially designed for use in the Ploom model One and are recyclable after use.

About Ploom
Founded in 2007 and based in San Francisco, California, Ploom Inc. develops and sells a line of products that provide a flavorful alternative to the smoking experience through patented advances in vaporization technology. The Ploom system consists of the portable Ploom vaporizer and a selection of single-use pods containing natural tobacco or herbal blends. Because no combustion occurs during vaporization, the Ploom experience is free of smoke. Ploom is highly portable and can be enjoyed anywhere. For more information on Ploom, visit www.ploom.com.