Published: May 10, 2010
Orange County Choppers Roadhouse Revs up for a New York Debut
MIAMI - (BUSINESS WIRE) - Advent Entertainment, led by visionary entrepreneur Mark Advent, has
acquired the exclusive international licensing rights to develop, own
and operate Orange
County Choppers Roadhouse, a full-service restaurant, bar,
microbrewery, gaming, hospitality, retail and entertainment experience,
based on the extraordinarily popular Orange County Choppers brand.
Orange County Choppers has garnered worldwide acclaim and recognition
for its one of a kind custom-built motorcycles and international hit
reality television show "American Chopper" on TLC, starring founder Paul
Teutul Sr. The first Orange County Choppers Roadhouse is slated to open
this summer in Newburgh, New York, home to Orange County Choppers'
headquarters, custom motorcycle shop and motorcycle showroom.
Located 60 miles north of New York City, the 8,500 square-foot flagship
Orange County Choppers Roadhouse, designed by CORE architecture + design
in Washington, D.C., will include a casual restaurant featuring
authentic American-style comfort food, spectacular center bar and keg
room with 165 beers on tap, live music venue and the "Chop Shop," its
retail store. The signature location will feature indoor seating for 225
and an outdoor patio with three fireplaces and open flame barbecue pit
with seating for 100. A bowling alley, concert hall and microbrewery are
planned for next year's second phase.
With Advent at the helm, Orange County Choppers Roadhouse is poised to
become one of the most successful entertainment and leisure concepts in
the world with a focus on family-friendly dining, entertainment and
retail. Advent is one of the most creative and innovative developers in
the international gaming, resort, restaurant, retail and hospitality
industries. His numerous accolades include founder and creator of the
world-famous $465 million New York New York Hotel & Casino, which opened
in Las Vegas, Nevada in 1997 and forever changed the landscape of the
Las Vegas Strip.
"We're thrilled to partner with global phenomenon Orange County Choppers
and Paul Teutul Sr., a larger-than-life true American original, a
pop culture personality who is part of every living room in America and
beyond. Orange County Choppers and Paul Sr. are globally recognizable
and represent individuality, creativity and ingenuity and are the
embodiment of the American dream and spirit," said Advent, founder and
chairman, Advent Entertainment. "'American Chopper' is one of the most
popular reality shows in the world, broadcast in 162 countries and 35
languages, and we are creating an international entertainment, leisure
and lifestyle brand to be enjoyed by people of all ages, food and beer
aficionados, concert-goers, motorcycle enthusiasts, sports fans and
night-life revelers. Orange County Choppers Roadhouse will exemplify the
best of Americana and is being positioned to become a welcoming and
fun-filled entertainment and leisure destination and experience."
The menu, created by two-time Michelin star and James Beard
Award-winning Chef Christopher Lee, will serve all-American classics
including the best fried chicken in America, custom burgers, traditional
macaroni and cheese, pizza and many of the Chef's surprise Orange County
Choppers Roadhouse customized culinary creations. The extensive menu
will be served in mid-priced hearty portions, making Orange County
Choppers Roadhouse an every day dining destination and a fun place for
private events. "I am a huge fan of Orange County Choppers and have
watched the TV show since it started," said Chef Lee. "I love the idea
of creating a broad menu that is delicious and which has mass appeal for
this exciting entertainment and leisure driven concept."
The bar at Orange County Choppers Roadhouse will feature the unique keg
room where guests will be able to watch beer flow from free standing
kegs to the tap through exposed pipes running across the ceiling. The
exclusive and custom-designed beer delivery system, and large number of
imported and domestic brews that will be available, positions Orange
County Choppers Roadhouse as one of the largest beer-on-tap venues in
the world. There will be 25 high definition televisions located
throughout Orange County Choppers Roadhouse, which nearly guarantees it
to become a favorite for sports fans. Additionally, every Thursday night
will be "American Chopper" night, with new episodes of the popular
reality show being aired live. "Orange County Chopper Roadhouse will be
an entertainment and promotions driven destination with regular exciting
events, which include major music and bike rally festivals throughout
the calendar year," said Advent, who is meticulously overseeing all
details in launching the brand.
Las Vegas-based Societe Hospitality has been engaged to oversee all
planning, operational set up, and entertainment programming for the
business. "Orange County Choppers Roadhouse is a powerhouse concept with
limitless potential," said Kelley Jones, CEO of Societe Hospitality.
"The live music component will truly distinguish Orange County Choppers
Roadhouse as a complete entertainment experience," added Andre G.
Briley, president of Societe Hospitality.
Following the first Orange County Choppers Roadhouse opening in
Newburgh, Advent will open several additional all-inclusive hospitality
venues in domestic and international locations, including Miami and
Orlando, Florida, Las Vegas, Nevada and Dubai in the United Arab
Emirates, which will feature a hotel and Orange County Choppers showroom.
As each custom motorcycle built by Orange County Choppers is a
one-of-a-kind work of art, each Orange County Choppers Roadhouse will
provide an authentic all-American experience featuring custom Orange
County Choppers accents along with personal touches from Paul Sr. Each
new location will incorporate unique elements including a mix of casual
restaurants and bars, multi-lane bowling alleys, concert halls, hotel
and casinos, retail stores and will feature live music and special
events. Plans for an Orange County Choppers Roadhouse casino is in the
works for several major international gaming locations with plans to
soon be unveiled.
"The international popularity of Orange County Choppers is enormous,
which I see firsthand when I travel and meet fans all over the world,"
said Paul Teutul Sr., founder Orange County Choppers. "I am excited to
work with Mark Advent, who will bring the Orange County Choppers brand
to an even larger audience with a restaurant, leisure and lifestyle
product that will be as unique, inventive and fun as the bikes we design
and build. Mark is a true creative force and a smart businessman, which
is a perfect blend for working with us and the Orange County Choppers
brand globally."
Orange County Choppers recently signed a contract with TLC to extend the
series, "American Choppers," for an unprecedented four additional
seasons. The construction, opening and ongoing business of Orange County
Choppers Roadhouse will be highlighted in the 2010-2011 season and
subsequent seasons. "Orange County Choppers Roadhouse is one of the most
exciting new brands ever to be launched and will appeal to all
demographics and ages. Everybody loves great food, a fun atmosphere and
a place to just kick back and hang out. What makes Orange County
Choppers Roadhouse such a winning concept is the already established
Orange County Choppers internationally known and loved brand and
personalities and a development and execution approach which is
all-American at its core," said Advent.
About Advent Entertainment
Founded by gaming and hospitality developer Mark Advent, Advent
Entertainment, based in Miami, Florida, is a specialist in creating high
energy tourist destinations such as the highly successful $465 million
New York New York Hotel & Casino in Las Vegas, Nevada. Advent
Entertainment is an international hospitality and leisure developer of
restaurants, bars, bowling alleys, entertainment venues and gaming
developments, which include Orange County Choppers Roadhouse. www.occroadhouse.com
About Orange County Choppers
Based in Newburgh, N.Y., Orange County Choppers is regarded as one of
the premier builders of custom motorcycles. The OCC brand has become one
of the most recognizable worldwide brands and has produced a variety of
merchandise such as t-shirts, hats, diecasts, and more. The OCC shop and
its founder, Paul Teutul Sr., are featured on the TLC television
program, American Chopper, which airs on Thursday nights at 9pm
ET/PT. www.orangecountychoppers.com.
About CORE architecture | design
With an established portfolio in architecture, commercial interiors,
hospitality and retail design, CORE architecture | design is an
internationally recognized firm. CORE has received more than 90 design
awards. Strategically located in Washington, DC, the firm's notable list
of projects and clients include: the Atlas Performing Arts Center, Dean
& Deluca, The JBG Companies, LaKritz | Adler Development, Marriott
International, Porter Novelli, Chef Robert Weidmaier, and Star
Restaurant Group, among numerous others. CORE is led by Peter F.
Hapstak, III, AIA, IIDA, ISP, Dale A. Stewart, AIA, I. Guyman Martin,
AIA, and George L. Scammell, ASID, IIDA. www.coredc.com
About Chef Christopher Lee
Christopher Lee, a 34 year old New York native, is currently Executive
Chef at New York's Aureole, Charlie Palmer's flagship restaurant.
Previous to Aureole, Chef Lee spent two years at restaurant Gilt, in the
New York Palace hotel, and was credited for earning the restaurant two
Michelin stars. A graduate of the California Culinary Academy in San
Francisco, Lee has worked in the kitchens of Manhattan's most renowned
restaurants, including Daniel, Jean Georges and Oceana. Lee has also
been cited as one of Food & Wine magazine's 2006 "Best New Chefs" and
"Rising Star Chef of the Year" at the 2005 James Beard Awards for his
work at Striped Bass in Philadelphia. www.chefchristopherlee.com
About Societe Hospitality
A Las Vegas based multi-faceted hospitality, lodging and food service
management company specializing in free-standing and mixed-use food and
beverage complexes, entertainment venues, nightclubs, bars, and hotel
operations. Societe Hospitality offers a complete range of personnel,
professional and business solutions for the hotel and hospitality
industries. www.societehospitality.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6283388&lang=en
Murphy O'Brien Public Relations
Wendi Shapiro / Rachel Esserman
310-453-2539
wshapiro@murphyobrien.com
resserman@murphyobrien.com
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