Published: May 05, 2010
Flycell Scores Mobile Content Hat Trick with Brazil's DB4
NEW YORK - (BUSINESS WIRE) - Flycell, Inc. (www.Flycell.com),
the innovative mobile and online media and entertainment company,
announced today an exclusive, first-of-its-kind mobile content
partnership with Brazilian digital communications company Grupo DB4,
Inc. Under this deal Flycell has exclusive rights over original mobile
content and video for three of the most popular soccer clubs in Brazil: EC
Bahia, Flamengo,
and 2009 Brazil's Cup Champion and undefeated 2009 Sao Paulo State
Champion, Corinthians.
All Flycell Brazil subscribers will have access to this exclusive
content and the company will also create team-centric mobile services
and promotions.
Flycell brings its international mobile content distribution and
marketing framework expertise to the Bahia, Flamengo, and Corinthians
Mobile Services for an exclusive mobile service unlike any other offered
in Brazil. Brazilian fans can visit http://www.flycell.com.br
to subscribe to these mobile services today.
"Soccer is huge in Brazil and Brazilian soccer fans are among the most
passionate sports fans on earth," said Alberto Montesi, CEO of Flycell.
"With a cell phone in nearly every pocket and purse in Brazil, fans are
hungry for a service like Flycell's that will bring them exclusive
information, images, and video of their sports idols, right to their
phones. Flycell is the only service where mobile users will find this
exclusive content, from ringtones featuring their favorite players'
voices to breaking news alerts and goal videos."
The subscription costs R$4.99 for Brasil Telecom, Claro, Oi and Vivo
customers or R$5.99 for TIM customers and includes exclusive
Corinthians, Flamengo, and EC Bahia team and player mobile alerts,
videos, news, voicetones, wallpapers, and goal and game highlights.
Exclusive voice clips, images and videos of the teams training,
traveling, and playing are sure to be a hit with fans. The service will
include mobile content for fans' favorite stars including Ronaldo, Ze
Roberto, Adriano, and Bebeto.
About Flycell
Flycell, Inc. is a leading mobile and online media and entertainment
destination. Flycell lets people from all walks of life personalize
their phones with the mobile content that reflects their own unique
tastes in entertainment, sports, games and more. The company partners
with media companies and mobile network operators globally that utilize
Flycell's cutting edge multimedia applications and services.
Headquartered in New York, N.Y. and launched in 2005, Flycell is a
wholly-owned subsidiary of wireless services company Acotel Group (MIL:
ACO). For more information concerning Flycell visit http://www.flycell.com.
Mobility Public Relations for Flycell
Melissa Burns, +1 208-946-4849
Flycell@mobilitypr.com
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