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Aniden Impacts the Fashion Industry with the Spring 2010 Digital Clutch

Houston, TX, May 05, 2010 --(PR.com)-- This Spring, Hewlett-Packard released the Mini 210 Vivienne Tam notebook, HP's second-edition digital clutch. The stylish notebook is designed by world-renowned designer Vivienne Tam and inspired by the classic Chinese love story, “Butterfly Lovers.”

Collaborating with Hewlett-Packard and Vivienne Tam, Aniden played a dominant role in the development and launch of the fashionable notebook. Their pattern exploration influenced the design of the notebook's lid, as did their color refinements.

In addition to our product design efforts, our artists created 3D photorealistic product renders to successfully communicate Vivienne Tam's “Butterfly Lovers” theme and showcase the HP Mini 210 notebook. These assets have now been leveraged onto marketing campaigns, as well as a 3D product animation and technical documentation, both developed by Aniden.

Aniden's package design for the HP Vivienne Tam notebook includes a chic, sophisticated box, and is unlike any other notebook out-of-box experience. A sleek, metallic champagne paper was selected for the box and internal components, which include a quick set-up guide and notebook manual designed by Aniden. They also added a printing method to the metallic paper to emulate the brushed finish of the notebook itself.

“The packaging system embodied all of the special characteristics which have made the Vivienne Tam Special Edition so popular: an effortless elegance, which with time reveals an intense attention to the details. We were able to create a luxurious presentation for the product, fully transporting it into the world of fashion and style,” says Serena Lin Bush, Creative Strategist at Aniden Interactive.

Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story.

Contact Information:
Aniden Interactive
Helen Pina
713-840-0248x138
hpina@aniden.com
www.aniden.com

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