Published: May 03, 2010
Social Media and Crisis Expert Dallas Lawrence Joins Burson-Marsteller's Proof as Managing Director
WASHINGTON - (BUSINESS WIRE) - Proof
Integrated Communications, an advertising, digital and integrated
communications agency, today announced it has appointed Dallas
Lawrence as Managing Director. Lawrence is well-known for his
combination of social media and digital media expertise as well as his
crisis management and corporate reputation experience. Lawrence will be
based in Washington D.C. and report to Proof Integrated Communications
Chief Executive Officer Jay
Leveton. Most recently, he was Vice President and Global Practice
Chair of Social and Digital Media at Levick Strategic Communications, a
crisis communications and public relations firm based in Washington D.C.
"We are working hard to ensure we have a team of the strongest digital
strategists available to counsel our clients," said Leveton. "Dallas'
experience integrating social media, issue advocacy and crisis
management will help us deepen our capabilities in these critical areas,
which are increasingly determining the reputations and communications
outcomes of corporations, associations and issue advocates today."
Dallas Lawrence (@DallasLawrence)
has more than 12 years of experience in international, public and
private sector leadership developing winning integrated marketing and
strategic communications strategies that protect reputations and build
brand equity on blogs, websites, social networks and other online and
traditional media forums. During his tenure at Levick, Lawrence guided
digital strategies for many of the firm's highest profile clients in the
energy, oil and gas, pharmaceutical, consumer products, global financial
and defense and aerospace industries.
Previously, he served as Vice President for Communications and New Media
for the National Association of Manufacturers (NAM) and served for more
than five years as a trusted member of President Bush's communications
team as Director of the Office of Community Relations and Public Liaison
for the Department of Defense under Secretaries Donald Rumsfeld and
Robert Gates. He also served as Spokesperson and Director of Regional
Media Outreach for the Coalition Provisional Authority in Baghdad.
Lawrence obtained his Bachelor's in Political Science from the
University of California, Berkley and his Master's in Government from
The John Hopkins University. He is a reserve public affairs officer in
the United States Navy.
About Proof Integrated Communications
Proof Integrated Communications (www.proofagency.com)
is a full-service advertising and marketing communications agency
specializing in the creative execution of communications based on
research and data to drive superior results for clients. Proof IC was
formed by the combination Burson-Marsteller's Marsteller advertising
division and PSB's advertising unit PSBcreative. The firm specializes in
the creative execution of programs on behalf of a wide range of
corporate, consumer, business-to-business, and institutional clients.
Proof Integrated Communications is a part of Burson-Marsteller, which is
in turn a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ:
WPPGY), one of the world's leading communications services networks.
About Burson-Marsteller
Burson-Marsteller (www.burson-marsteller.com),
established in 1953, is a leading global public relations and
communications firm. It provides clients with strategic thinking and
program execution across a full range of public relations, public
affairs, advertising and web-related services. The firm's seamless
worldwide network consists of 68 offices and 67 affiliate offices,
together operating in 92 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of
WPP (NASDAQ: WPPGY), one of the world's leading communications services
networks.
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Burson-Marsteller
Paul Cordasco, 212-614-4522
Paul.Cordasco@BM.com
www.twitter.com/BMGlobal
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