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BRAVADA / Muscle Flex Launch BravadaWomen.com, an Online Shopping Mall Dedicated to Women's Health and Fitness

LOS ANGELES - (BUSINESS WIRE) - BRAVADA / Muscle Flex Inc. (www.BravadaWomen.com) (Pink Sheets:MFLI) announced today that it has launched BravadaWomen.com (www.BravadaWomen.com), an online shopping mall dedicated to women's health and fitness. BravadaWomen.com offers women health and fitness products that are both affordable and practical to the lifestyle of today's average woman. The product mix includes BRAVADA's Muscle Flex VATA Brasil Women's Workout and Activewear Collection endorsed by Kim Kardashian, women's swimwear, practical and affordable exercise machines and fitness products, health and fitness books and a number of other women's orientated health, fitness and lifestyle products. BRAVADA / Muscle Flex is also adding hundreds of additional products to its BravadaWomen.com's online product mix and also provides helpful and relevant women's health and fitness information. BravadaWomen.com will continue to add health and fitness products at a price that is affordable and is practical to today's busy lifestyles. BravadaWomen.com currently has over 500 different products it offers and is growing each day.

BRAVADA / Muscle Flex recently went live with its MuscleFlexVATA.com (), an online shopping mall for its Muscle Flex VATA Brasil Women's Sports and Activewear Collection. Recently, BRAVADA partnered with Kim Kardashian to endorse and promote the women's activewear line. To date, MuscleFlexVATA.com has exceeded BRAVADA's expectations in sales and expects the revenue from MuscleFlexVATA.com to accelerate as additional online marketing strategies are implemented, one of which is the launch of MuscleFlexVATA.com's parent site, BravadaWomen.com.

BRAVADA / Muscle Flex has also gone live with BravadaInternational.com, a secondary site that is in html based scripting to provide additional online traffic capture generated by the significant amount of online exposure generated by the very successful BRAVADA launch party which occurred on April 7, 2010 in which Kim Kardashian hosted the event. In addition, BRAVADA / Muscle Flex is currently migrating its main corporate site BravadaLtd.com off of its flash based site to a search engine optimized html format.

"The web strategy is quite simple, we are developing 'Parent' online ecommerce sites as well as 'Satellite' product sites that are product specific," commented Danny Alex CEO and Founder of BRAVADA / Muscle Flex. "BravadaWomen.com is a parent site to MuscleFlexVATA.com which is a satellite site. Both work in unison together as well as individually however, they both support each other in casting a larger online net. We will be launching and developing additional satellite sites with MuscleFlex.com being developed as a 'Parent' site for the hardcore fitness and weightlifting idiom."

www.BravadaWomen.com
www.BravadaInternational.com

www.BravadaLtd.com
www.MuscleFlex.com
www.TheCompletePackageTV.com

About Muscle Flex Inc. / Bravada International Ltd. (www.BravadaWomen.com - www.BravadaInternational.com)

Bravada International / Muscle Flex Inc. is a leading edge media, health and lifestyle company that develops exciting brands through the development of internet and television media content. Bravada is dedicated to providing the highest quality of products, services and media that enriches and provides betterment for individuals both physically and emotionally. Through its dedication to quality, Bravada International delivers its products, services and media by empowering an individual through a positive experience and lifestyle through innovation.

www.MySpace.com/TheMuscleFlex
www.Twitter.com/BravadaLtd
www.youtube.com/BravadaTV

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

BRAVADA / Muscle Flex Inc.
Danny Alex, CEO
310-717-1003
investors@muscleflex.com