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Homeowners Get Newfound Confidence to Kill Home Invading, Unwanted Bugs This Spring

RACINE, Wis., April 20 /PRNewswire/ -- With spring here, bug season is blooming. But few people feel prepared to treat a bug problem on their own - in fact, only 23 percent of women say they can tackle it, while 49 percent say they wish they knew more preventative ways to fight unwanted bugs.(1) Their questions are finally answered with the new Raid Max® Bug Barrier that stops uncontrolled bugs in their tracks.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100420/CG89334)

Now, with the easy to use automatic trigger application and specially formulated insecticide in Raid Max® Bug Barrier, starting this spring homeowners with a can-do attitude can do it themselves and control unwanted pests. They just simply spray the insecticide around the indoor and outdoor perimeter of their home for a barrier of protection - up to 12 months for German cockroaches - and peace of mind.

DIY This Spring

"Most people can take on a can-do attitude when it comes to home maintenance," said Summer Baltzer(2), star of HGTV "Design on a Dime" and TLC "Unhinged." "Whether it's fixing their kitchen sink disposal or creating a protective barrier around their home against undesired bugs, they're empowered and ready for the task."

Additional DIY projects from Baltzer that embody a can-do spirit this spring include:

Be Bug Savvy: Stop uncontrolled bugs this spring with Raid Max® Bug Barrier. Using a specially formulated insecticide with an automatic trigger that releases a continuous, evenly dispersed spray, it helps keep unwanted pests where they belong - out of the home - so families enjoy peace of mind.

Prepare the Air: By cleaning the home air-conditioning unit and filter, dollars and energy are preserved during warm weather months.

Give your House the Brush Off: Spruce the outside of the home by cleaning the exterior with a pressure washer to remove winter weather debris.

Clean your Gutters: Winter can be harsh on gutters; clearing out leaves and rubbish that settle in will ensure that gutters function smoothly through spring showers.

Seal the Deal on Prevention

While six in 10 women are uncertain of how or where unwanted bugs enter the home, almost 85 percent believe it is important to protect their family from them.(3) "A pest infestation is the last thing people want to worry about in their home," said Baltzer. "Raid Max® Bug Barrier offers a new, proactive approach to pest control that provides homes and families with the protection we've been seeking."

Raid Max® Bug Barrier is available in most insecticide, household chemical and lawn-and-garden sections of food, drug, do-it-yourself and mass merchandise stores such as Target, Wal-Mart and Walgreens. The suggested retail price ranges from $4.99 to $16.99.

For more information about Raid Max® Bug Barrier and the full Raid® product line, visit www.KillsBugsDead.com.

High Res images available upon request.

(1,3) The Raid Max® Bug Barrier Survey was conducted via telephone by StrategyOne between February 1-7, 2010. The sample included 1,000 women ages 35+ who own their home, representative of the U.S. population based on U.S. Census Bureau indicators for geographic region. The national results have a margin of error of plus or minus 3.1 at the 95 percent level of confidence.

(2) Summer Baltzer is a spokesperson for Raid Max® Bug Barrier.

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

    CONTACT
    Jenny Taylor
    262-260-2440
    jataylor@scj.com

    Vickie Dallis
    312-616-1669
    vickie.dallis@edelman.com

    WEB ADDRESS
    www.scjohnson.com
    www.KillsBugsDead.com

SOURCE SC Johnson Raid Max Bug Barrier