Published: April 19, 2010
Enabling Energy Efficient TVs Remains Top Priority for LCD TV Association Member Companies
BEAVERTON, Ore. - (BUSINESS WIRE) - On the eve of Earth Day 2010, member companies of the LCD TV
Association-a global, not-for-profit, marketing trade association formed
to help the entire LCD TV supply chain, retail channel and
consumers-today re-enforced their ongoing pledge to usher in an era of
greener TVs.
"With power consumption by electronic devices becoming increasingly
important throughout the world, it's critical that all companies in the
TV supply chain work toward greener processes and products," noted David
Barnes, Chief Research Officer of the LCD TV Association.
The LCD TV Association's GreenTV
logo program was launched in 2008 in an effort to help focus LCD TV
manufacturers and brands on reducing the power consumption of LCD TVs
and lessening the overall environmental impact or "footprint" of LCD TV
components, products and logistics. In addition, the GreenTV logo raises
consumer awareness of this important issue. Products in the current
program reduce energy consumption by as much as 60 percent. Visit http://www.lcdtvassociation.org/greentv/certifiedgreentvs.html
for more detailed information.
Corning
Corning's award-winning EAGLE XG(tm) glass substrates are the industry's
first to contain no added heavy metals or halides-allowing increased
opportunities for LCD technology to be green before, during and after
use. Between their introduction in 2006 and today, EAGLE XG glass
substrates have prevented the use of nearly 14,000 tons of heavy metals.
That amount of hazardous material would fill 2,192 dump trucks, or a
train consisting of 139 hopper cars.
DisplaySearch
DisplaySearch forecasts that Green
FPD penetration will exceed 50% in 2011 and completely penetrate the
market by 2014. "In order to continue profitable growth in an
environment of continuous cost pressure and more stringent environmental
controls, TFT LCD makers must simultaneously drive down manufacturing
costs and reduce power consumption," noted Paul Semenza, Senior Vice
President of DisplaySearch. "The technologies that directly address
these issues include those that aim to improve the historically low
optical transmission of TFT LCDs, as well as the efficiency of
backlighting. Manufacturers that can bring such improvements into mass
production will have a competitive advantage."
mSilica's
mSilica has dedicated itself toward developing ICs that improve energy
efficiency and user experience in LCD-TV backlighting. mSilica's wide
dimming options provide unparalleled contrast ratio and has earned
design wins at household names in the world of consumer electronics. A
proprietary efficiency optimizer carefully and adaptively meters and
reduces power dissipation. This technique was perfected and proven three
years before energy efficiency standards for large LCD-TV panels were
introduced in California. With mSilica's ICs, an average of 10% power
can be saved per TV. If all 150M TVs are shipped with mSilica
technology, a whopping 1,875MW of instantaneous power could be saved.
Merck KGaA, Darmstadt Germany
Merck, the world´s leading manufacturer of high-tech display materials,
in particular for LCD TVs, remains strongly committed to sustainability
and product stewardship. The company only uses safe and legally
compliant (i.e. no acutely toxic or mutagenic) substances manufactured
by highly efficient and environment-friendly processes. Together with
its customers Merck KGaA is strongly involved in the development of new
LCD technologies such as 'PSVA" ('Polymer Stabilized Vertical
Alignment'), which features a significantly enhanced panel
transmission-enabling significantly lower backlight and consequently TV
set power consumption for more eco-efficient hence 'greener' LCDs.
NOVA
Chemicals
NOVA Chemicals' ARCEL resin is a high performance foam packaging
solution designed to ensure that products withstand the rigors of
shipping, while creating cube utilization and material source reduction
efficiencies that reduce environmental impact throughout the supply
chain. This leads to a positive customer brand experience at a lower
total cost.
Supertex, Inc.
Supertex, Inc. (NASDAQ: SUPX) is a leading developer of energy efficient
high voltage LED drivers not only for backlighting LCD TVs, but also for
many other solid-state lighting applications. By incorporating
solid-state components instead of cold cathode fluorescent lamps (CCFL),
OEMs manufacturing LCD TVs can reduce typical energy consumption by
around 50%. Supertex LED drivers also prolong LED lifetimes through
effective power delivery, thereby extending solid-state product life and
reducing electronic waste. Supertex remains committed to delivering
energy efficient driving solutions for the solid-state lighting industry
as a whole, with specific focus on the LCD TV market sector.
TAOS, Inc.,
TAOS, Inc., the market leader and pioneer of digital ambient light
sensors (ALS), is providing key "green" technology to the HDTV industry
that is directly benefiting consumers who purchase flat panel HDTVs and
other consumer electronics. Ambient light sensors automatically adjust
the display brightness based on ambient light conditions that result in
power consumption being reduced by as much as 30%, thereby conserving
energy while simultaneously providing an enhanced picture quality. By
adopting TAOS "Green" technology, manufactures are able to produce
increasingly more energy-efficient, "Energy-Star"-compliant products.
Westinghouse Digital
2010 Westinghouse LED LCD HDTVs are Energy Star 5.0 compliant meeting
the standard's requirements two years early. The new 26" LED edge
backlit TV uses less power than a 45 watt light bulb while the 32" uses
10% less energy than a 60 watt bulb. The 42" LED uses 20% less energy
than a 100-watt bulb. All Westinghouse LED/LCD HDTVs are mercury-free,
feature recycled/recyclable cartons, use eco friendly soy based ink for
carton and manual printing and are RoHS compliant. The new ultra-slim
designs with a maximum thickness of 1.5 inches allow 20%-25% reduced
transportation carbon footprint compared to 2009 models.
VIZIO
The current version 3.0 ENERGY STAR TV product specifications require
that all qualified televisions address both active and standby
power (when your TV is on and off). Eco VIZIO HDTVs exceed the current
minimum standards by at least 15%. Furthermore, all VIZIO TruLED
products are mercury free, as the display's LED backlight is
environmentally-friendly and mercury-free. Lastly, VIZIO is proud to
participate and abide by state and federal requirements relating to
appropriate disposal of electronic waste ("e-waste" ).
About the LCD TV Association:
The LCD TV Association is a global, not-for-profit marketing trade
association formed to help the entire LCD supply chain and retail
channel through to the end consumer via various information channels,
including speeches, interviews, sponsored research, as well as industry
newsletters, meetings and standards bodies. The association participates
in many industry trade and consumer shows around the world to help
promote members' interests and to help create better LCD TVs for
everyone. We encourage dialog and engage in discussions to promote the
industry overall, as well as to foster healthy competition that leads to
better value propositions for consumers and retailers alike. The LCD TV
Association can help slow the trend toward only "specsmanship" in trade
publications and refocus conversations on matters of interest to
consumers such as picture quality and ecology. For more information on
the LCD TV Association, its membership, related white papers, or how to
join us, please visit www.LCDTVAssociation.Org.
The LCD TV Association's "Sustaining Member" companies currently include
Amtran, Applied Materials, Corning, DisplaySearch, Dolby Laboratories,
the Flex Tech Alliance, Fusion Optix, LG Display, LG Electronics, LG
Innotek, Merck KGaA, mSilica, NOVA Chemicals, Quinn Pacific, RallyPoint,
Retrevo, Supertex, TAOS, Uni-Pixel, Veritas et Visus, Vizio and
Westinghouse Digital Electronics.
SAVVY Public Relations
PR Contact:
Stacey
Voorhees-Harmon, 925-336-9592
stacey@savvypublicrelations.net
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