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KTNO 1440-AM Radio Esperanza Partners with Futbol De Primera For Exclusive Coverage In Dallas/Ft. Worth Market of 2010 FIFA World Cup

"KTNO is proud to be one of the 106 affiliated stations partnering to carry the Spanish language coverage of the World Cup," said Padilla. "The world will be tuning in to this event and our listeners now will be included." Station coverage began in January with live daily programs, appearances at major soccer events and sports features with soccer content available on KTNOAM.com.

In related news, KTNO Radio Esperanza recently named Padilla as its Director of Sports. Jesus is a recognized soccer journalist with over 15 years' experience as a Hispanic reporter and anchor as well as marketing professional within radio, television and print media. His experience includes positions with ESPN Deportes, Clear Channel Communications, Azeteca America TV, and Novedades and El Heraldo News. As Director of Sports, Padilla will be responsible for all sports broadcasting and related marketing.

"KTNO is committed to leadership in Hispanic sports broadcasting," said Dion Mortenson, KTNO Radio Esperenza and Dallas Radio Group Manager for Lexington, KY headquartered Mortenson Broadcasting Company (MBC). "With the excellent programming provided by FDP and the local connection Jesus will provide, we can deliver exciting content for listeners along with a valuable marketing opportunity for businesses in this market."

KTNO Radio Esperanza, the first Hispanic Christian station in the metroplex, has a proud history of broadcasting local and national ministries and positive involvement in the Hispanic community. MBC has operated over 40 radio stations throughout the United States and is a leader in the establishment of Urban Gospel and Spanish speaking Christian radio stations.

KTNO Radio
Erika Rodriguez, Operations Manager or Jesus Padilla, Sports Director
214-330-5866 or 214-330-9885, fax
www.ktnoam.com