Published: April 13, 2010
Hot Fragoli on Fast Track
STAMFORD, Conn. - (BUSINESS WIRE) - As many liquor marketers are scaling back budgets, red hot Fragoli from
Classic Marketing Company USA, LLC is on a fast track to achieve more
impressions and make an even larger impact this year with its highly
visual print advertising campaign. The company has announced a
partnership with Food & Wine Magazine encompassing a massive print
schedule, as well as events, promotions and additional customized
programming that the publication will create especially for Fragoli.
"The overwhelming popularity of Fragoli has far exceeded our
expectations, particularly since we are competing with brands that
outspend us ten times over," Ballin states. Fragoli is a unique wild
strawberry liqueur from Italy with handpicked wild strawberries that
actually float to the top of each frosted bottle. Passionne Di Fiore
Prosecco, the newest addition to the Classic Marketing Co. family is
dry, lemony, and bubbly. It is created from 100% prosecco grapes in the
northern Veneto region of Italy in the foothills of the Alps.
Food & Wine joins The New York Times, The New York Times Magazine, and
New York Magazine as a lead publication in the expanded Fragoli print
effort. Published by American Express Publishing, Food & Wine reaches
over seven million readers monthly and recently won first place in the
North American Travel Journalists Association competition. Well known
for its Food & Wine Classic in Aspen, the magazine is the premier
monthly source for recipes, cooking tips, travel information, restaurant
reviews, chefs, wine pairing, and seasonal/holiday content.
High Tech Brands
To enhance its print campaign, Fragoli and Passionne have launched www.fragoli.biz
and www.passionne.biz,
respectively, to provide consumers access to an online purchasing source
and a nationwide retailer search. The brands were quick to capitalize on
the growing influence of social networking sites and can be followed on
Facebook and Twitter for up-to-date news and events. Additionally, and
to further bolster the 2010 impact, Classic has retained New York's MSA
Advertising & Public Relations to develop programming that will promote
the brands via location based mobile applications, which is predicted to
emerge as the hot new trend in social networking.
"Uber Hip" Sampling Program Expanded
While initially targeted at a female demographic, Fragoli has enjoyed
widespread success partly due to a highly aggressive event marketing
program. Last year, the brand was featured at The New York Bar Show,
Fancy Food Show, Taste of New York, Food Network's Sweet NYC, as well as
several fashion launches, recording artist parties, retail events, etc.
Among the high profile events the brand will be tied into this year is
"88 for AIDS" ; a benefit for GMHC Aids Walk hosted by colorful figure
skating personality Johnny Weir and Bravo TV's Andy Cohen. At all of
these events, the Fragoli Passion is the featured cocktail. When
Passionne's well-balanced combination of alcohol and fruit is combined
with Fragoli's unique blend of wild strawberries distilled, the result
is a light, refreshing cocktail with an appealing pink color.
For any comments or questions email us: info@classicmarketingcompany.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6248440&lang=en
Classic Marketing Company
Joe Ballin, 787-649-9999
info@classicmarketingcompany.com
or
Desai
Communications
Karina Pardo, 203-324-6000
karina@desaicomm.com
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