Everyone at one time or another is inspired to buy something they've seen advertised on television. It's referred to as "impulse buying."
In today's economic crunch, there's another avenue smaller businesses are using. By combining a celebrity endorsement with social networking on the Internet, businesses get a much-needed boost for far less than you would expect.
Pete Allman of Celebrity Scene News, a veteran broadcaster and journalist, has been interviewing celebrities for the past 30 years. Now, Pete has incorporated his interviewing techniques into having celebrities promote a product or business on digital video. The video is then edited and posted, directing targeted readers to the business.
Through this medium, the cost of high priced commercials and airtime is reduced to a fraction of the cost one would normally pay.
To see a good example of this method of product promotion, with a celebrity, or multiple celebrities, check out Bionic Tonic energy drink, at the end of the home page at celebrityscene.com.
Anand Grover is a lawyer from India who is known for his legal activism in Indian law relating to HIV. He is a co-founder member of the Lawyers Collective and has been UN Special Rapporteur on the Right to Health since 2008. He spoke with the Citize