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Category Pioneer MISSION Skincare(R) Signs First-Ever Sunscreen License with Major League Baseball Properties

(Photo: http://www.newscom.com/cgi-bin/prnh/20100408/NY82421-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100408/NY82421-b )

MISSION Skincare® was co-founded by over a dozen of the world's greatest athletes, including MLB All-Star, David Wright of the New York Mets, who are acutely aware of the importance of effectively protecting and hydrating skin. These athletes teamed up with leading scientists and doctors to develop a revolutionary line of innovative formulas that deliver on the needs of today's active lifestyle. High-performance sunscreens that boast anti-sting technology, ultra-sweatproof properties, fast-drying ingredients and paraben/preservative free formulations make MISSION's sunscreen products best-in-class. Whether you are a professional athlete, weekend warrior or active sports fan, properly preparing, protecting and hydrating is critical for long-term skin health and safety.

MISSION Skincare will be conducting promotions emphasizing product awareness. This spring, in conjunction with the brand's new relationship with MLB, MISSION Skincare will introduce NEW ANTI-STING SPF 30+ Facesticks, SPF 15 Lip Balms and a KIDS ALL-SPORT Continuous Spray SPF 50+.

"As one of the athlete Co-Founders at MISSION Skincare, I'm very excited to see Major League Baseball join forces with my company to bring attention to this important cause," says David Wright, MLB All-Star for the New York Mets and Co-Founder of MISSION Skincare. "Wearing sunscreen is just as important as wearing your cleats, glove and helmet ... everyone needs to properly equip their skin too!"

"Protecting our players on the field is of critical importance to all of us in the league. Our relationship with MISSION Skincare will give our players additional equipment to help protect them as they play," said Howard Smith, SVP of Licensing, Major League Baseball.

"We're honored to begin this relationship with Major League Baseball," says Sports Dermatologist, Brian B. Adams, MD, MPH, author of "Sports Dermatology" and Head of Innovation for MISSION Skincare. "We are proud to be able to supply all of the teams and players with the equipment to help protect their skin from the sun's harmful rays. In addition, as MLB players are important role models for the youth of America, this relationship will seek to raise awareness of the critical importance of incorporating sunscreen into everyone's daily routine."

MISSION Skincare® is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, Finish Line, Sport Chalet and CVS/pharmacy, as well as at www.MISSIONskincare.com.

About MISSION Skincare®

The first and only line of Athlete-Engineered® Skincare products, MISSION Skincare was founded in 2008 by a premier group of world-class athletes including Serena Williams, Steve Nash, David Wright, Mia Hamm, Amanda Beard, Sergio Garcia, and more. With guidance from leading dermatologists and skincare professionals, MISSION features sophisticated formulations designed to protect, strengthen, and hydrate skin, helping anyone with an active lifestyle to prepare, perform and recover from any type of exercise. From Lip Care, Sun Care, Personal Care and Performance Products, MISSION has you covered from head-to-toe. For more information about MISSION Skincare products, athletes, retailers and charitable efforts, visit www.MISSIONskincare.com.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

SOURCE MISSION Skincare(R)