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Allstate to Send One Lucky Fan to 2010 World Cup Through Its 'Sudafrica: La Parada Decisiva' Sweepstakes

Between March 24 and May 15, consumers can visit www.proteccioneslajugada.com to enter Allstate's "Sudafrica: La Parada Decisiva" sweepstakes(1). At the end of the contest period, one grand prize winner will be randomly selected to receive a trip for two to the 2010 World Cup, including round-trip airfare tickets, hotel accommodations and the opportunity to see a semi-final match.

"Allstate has been a proud sponsor of the Mexican National Team for four consecutive years, and we are thrilled to be able to provide a lucky fan and a guest with this exciting opportunity to experience soccer at the highest level," said Megan Dawson, marketing lead consultant at Allstate Insurance Company. "We hope that as fans enter for their chance to win at www.proteccioneslajugada.com, they will also interact with the other fun and unique soccer and protection-themed experiences on the site, allowing consumers to fully experience Allstate's passion for El Tri."

There are three ways fans can enter for a chance to win the "Sudafrica: La Parada Decisiva" sweepstakes:

    --  Enter at proteccioneslajugada.com
    --  Submit entries at Allstate's Futbol Fiesta in the following cities and
        dates before Mexican National Team friendly matches:
        --  May 10, 2010, 3:30 PM- 7:30 PM CDT- Chicago, Ill. (Mexico vs.
            Senegal)
        --  May 13, 2010, 4:00 PM -8:00 PM CDT - Houston, Tex. (Mexico vs.
            Angola)
    --  Enter by regular mail (see rules for complete details)

One entry is permitted per person; for rules and the official entry form, visit www.proteccioneslajugada.com.

Proteccioneslajugada.com is an award-winning interactive Web site that supports Allstate's sponsorship of the Mexican National Team. The site features team goalie, Memo Ochoa, as well as blog entries from spokesperson and Mexican soccer legend Luis Roberto Alves "Zague" in the Zona Zague area of the Web site. The interactive features on the site include creating bleacher signs, directing team cheers and designing your own soccer ball, as well as placing Memo Ochoa's famous hair on personal photos. Fans can also share the fun with family and friends through Facebook.

For the past four years, Allstate has sponsored the Mexican National Team and has used its excitement and passion for El Tri and soccer to illustrate to U.S. fans that on and off the field, "protection is our game."

Mexico is part of Group A in the 2010 World Cup and will play its first match against South Africa June 11 in Johannesburg.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

(1) See rules at proteccioneslajugada.com for specific details on national sweepstakes; sweepstakes is not available to residents of Florida, New York or Puerto Rico

SOURCE Allstate