Published: April 06, 2010
Freedom Communications Partners with Handmark to Bring Media Properties Mobile
IRVINE, Calif. & KANSAS CITY, Mo. - (BUSINESS WIRE) - Freedom Communications and Handmark today announced a partnership in
which Handmark will develop and support mobile apps for Freedom's
newspapers and broadcast television stations.
Based in Irvine, Calif., Freedom Communications is a leading information
and entertainment company supporting more than 100 publications,
including daily newspapers, ancillary magazines and other specialty
publications. The broadcast company's stations - five CBS, two ABC
network affiliates and one CW affiliate - reach more than 3 million
households across the country.
"Freedom's ongoing development of mobile applications and advertising
solutions dramatically improves how we reach and interact with local
audiences," said Burl Osborne, CEO at Freedom Communications.
"Increasing numbers of people are using mobile devices to stay informed
and connected within their communities, and Freedom's mobile offerings
represent a tremendous opportunity to deliver personalized experiences
while extending our trusted local content to new audiences."
The Orange County Register was the first Freedom location to launch its
mobile app on April 2, which is available as a free download at ocregister.com/mobile.
The application features top stories, video and photos, and users may
customize what news topics or blogs appear in a "My News" tab.
Information can also be stored for viewing later and offline viewing,
and information may be shared via Facebook, Twitter, delicious or e-mail.
Handmark and Freedom will launch mobile apps for local CBS affiliate
WPEC-TV 12 in West Palm Beach Fla., The Gazette in Colorado Springs,
Colo. and The Daily Press in Victorville, Calif, in addition to other
media properties in the coming months. These mobile applications will be
available across all mobile browsers and smartphone devices, including
iPhone, BlackBerry, Android, Windows Mobile devices and others.
Leading media brands and publishers continue to select Handmark based on
its proven ability to develop and execute end-to-end mobile solutions.
Handmark is an industry leader in the development, strategic
distribution, monetization and on-going innovation across all the major
mobile platforms, as well tablet devices such as the Apple iPad. The
company's unique Mobile App Network also drives discovery and unique
monetization opportunities for its partners.
"Our partnership with Freedom is a key milestone in expanding the way
people connect with their most trusted local and regional news sources,"
said Paul Reddick, Handmark CEO. "We are excited to work with the
Freedom team to innovate and broaden the experience for their customers,
making their content more timely and accessible than ever before."
For more information about the Handmark Mobile Publishing Platform and
the Mobile App Network, visit www.handmarkmobileapps.com.
About Freedom Communications
Freedom Communications, headquartered in Irvine, Calif., is a
national privately owned information and entertainment company of print
publications, broadcast television stations and interactive businesses.
The company's print portfolio includes approximately 100 daily and
weekly publications, including approximately 30 daily newspapers, plus
ancillary magazines and other specialty publications. The broadcast
company's stations - five CBS, two ABC network affiliates and one CW
affiliate - reach more than 3 million households across the country. The
Company's news, information and entertainment websites and mobile
applications complement its print and broadcast properties. For more
information, visit www.freedom.com.
About Handmark
Handmark a leading mobile media company, specializing in mobile
solutions for publishers and media companies. Trusted by many of the
world's leading media brands, Handmark delivers the industry's only
full-service mobile publishing solution including development,
distribution, monetization and on-going innovation across all major
mobile platforms. Handmark continues to prove its leadership in
delivering fun, engaging, valuable experiences for mobile customers
leveraging its more than 10 years of experience.

Freedom Communications
Eric Morgan, 949-253-2346
emorgan@freedom.com
or
Handmark
Erica
Cohen, 816-268-2956
ecohen@handmark.com
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