Published: April 01, 2010
Sprint Partners with the U.S. EPA to Urge Americans to Recycle Their Unwanted Cell Phones
OVERLAND PARK, Kan. - (BUSINESS WIRE) - Sprint (NYSE: S) announced today its renewed partnership with the U.S.
Environmental Protection Agency for "Plug-In
To eCycling National Cell Phone Recycling Week," April 5-11, 2010.
Sprint is launching an aggressive social media campaign to build upon
the 3.7 million phones that it collected for reuse and recycling in 2009.
"Sprint is pleased to work again with the EPA to increase awareness and
consumer participation in electronics recycling, or eCycling," said
Ralph Reid, Sprint vice president of Corporate Responsibility. "We are
committed to eCycling efforts. With approximately 16,000 cell phones
discarded every hour in the U.S., we encourage our customers and other
wireless customers to give their old phones a second life by recycling
them."
Leading the industry in wireless recycling, Sprint was the first to set
an ambitious, long-term goal to recover for reuse or recycling the
equivalent of 90 percent of handsets sold by 2017. Sprint's collection
rate for 2009 was 42 percent, up from a 34 percent rate the previous
year. In total, Sprint's take back programs have diverted more than 20
million cell phones from landfills for reuse or recycling since 2001.
National Cell Phone Recycling Week aligns with Sprint's mission to
reduce the environmental impact of products and services. In March,
Sprint CEO Dan Hesse testified in front of Congress and announced
another milestone - the launch of Sprint's expanded wireless buy-back
program. Sprint is the only major U.S. wireless carrier to offer
in-store financial incentives to consumers for recycling their eligible
devices regardless of make, manufacturer or carrier.
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Sprint
Buyback offers an instant account credit at point of sale to
current and new Sprint customers who turn in up to three eligible
wireless devices, per active line of service each year. More than 900
wireless devices are currently eligible for credit of up to $250 at
more than 2,400 participating Sprint retail stores nationwide.
Customers who want to participate in the Sprint Buyback program
without going to a retail store can go to www.sprint.com/recycle
or call toll-free (866) 364-5680. Customers using these options will
receive an account credit.
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Sprint
Project Connect accepts all wireless phones, batteries,
accessories and data cards, regardless of carrier or condition and is
available to everyone. Free postage-paid envelopes are available at
any Sprint-owned retail store and come in the box with most new phones
sold by Sprint. Free postage-paid mailing labels are also available at www.sprint.com/recycle.
All net proceeds generated from the wireless equipment collected by Sprint
Project Connect help keep kids safer online through Sprint's 4NetSafetySM
program. Charitable partners include the National Center for Missing &
Exploited Children, Boys & Girls Clubs of America, and the NEA Health
Information Network.
To further drive recycling rates, Sprint is launching a video
on April 5 entitled "16,000 Phones" that features Sprint CEO Dan Hesse,
and providing program updates and statistics via Twitter, Facebook,
YouTube and the Sprint
Community site during National Cell Phone Recycling Week. Follow
Sprint on Twitter at @SprintGreenNews,
hashtag #ecycling, and become a Sprint
Facebook fan to join the conversation.
For more information on Sprint, ranked highest among all U.S. telecom
companies and #15 overall on Newsweek's
Green Rankings, and its programs that help to protect the
environment, go to: www.sprint.com/green.
To print out a free, postage-paid wireless recycling shipping label,
please visit www.sprint.com/recycle.
About Plug-In To eCycling
Plug-In To eCycling with the U.S. Environmental Protection Agency (EPA)
is a partnership with leading electronic manufacturers, retailers, and
service providers to create, provide, and promote opportunities to
donate or recycle ("eCycle" ) used consumer electronics. Initiated in
2003, the Plug-In To eCycling program facilitates partnerships to
increase recycling opportunities and empowers consumers with information
about how to donate or safely recycle their old electronics, including
televisions, computers, and cell phones. For additional information,
please visit: www.epa.gov/plugin.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 48 million customers at the end
of the fourth quarter of 2009 and the first 4G service from a national
carrier in the United States; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The company's customer-focused strategy
has led to improved first call resolution and customer care satisfaction
scores. For more information, visit www.sprint.com.

Sprint
Darren Beck, 913-526-1099
darren.d.beck@sprint.com
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