Published: March 23, 2010
Steve Ustaris Joins OwnerIQ as VP Agency Relations and Business Development
BOSTON - (BUSINESS WIRE) - OwnerIQ, The exclusive online source of ownership targeted media
programs and developers of MOST , a leading real-time, demand-side
platform for online advertisers, announced today that it has hired Steve
Ustaris as Vice President of Agency Relations and Business Development.
Mr. Ustaris will serve as the company's agency liaison, and lead efforts
to develop deep and long-lasting relationships with OwnerIQ's current
and future agency partners.
Mr. Ustaris was most recently with Studiocom, where he served as Group
Media Director responsible for the formation and execution of the
agency's new digital media team model while also overseeing campaign
activation across all digital media channels, social engagement
strategy, outsource management, campaign refinement and optimization.
Previously Steve spent over 10 years with Carat, most recently as Group
Media Director, responsible for the group media services group in the
firm's Boston office.
"The needs of agencies are evolving as quickly as the interactive
advertising space itself," said Jay Habegger, Founder and CEO of
OwnerIQ. "It is our primary goal to ensure that we are moving in the
directions needed to best support these partners. By adding Steve to our
ranks, we can ensure that our service and product focus, current and
future, is aimed at providing the right mix of technology, analytics,
targeting and innovation to meet their growing demands."
"OwnerIQ has already established itself as a leading DSP with one of the
most advanced real-time technology platforms available in the market
today," said Mr. Ustaris. "Coming from the agency side, it's their clear
focus on using this platform to meet the needs of the agency and
advertiser that really excites me about this opportunity. Through the
integration of its proprietary ownership as well as any other data sets
defined by our clients, and its unwavering commitment to serve the
demand side, OwnerIQ continues to position itself as the perfect partner
for the agency and their advertisers."
About OwnerIQ
OwnerIQ (www.OwnerIQ.com),
has pioneered the concept of Ownership Targeting, and in the process has
taken the knowledge of what people own or are interested in owning and
turned it into one of the most compelling and actionable behavioral
targeting solutions available to advertisers today. OwnerIQ combines its
unique and proprietary database of ownership information with its MOST
real-time, cross exchange demand-side platform ("DSP" ) to uniquely
enable advertisers to target specific anonymous users with their
messaging, on an impression-by-impression basis, across 90% of the Web
and with proven and dramatically better results than alternative
solutions.
OwnerIQ was founded in 2006 by a group of seasoned online internet
advertising entrepreneurs and is backed by a consortium of leading
venture capitalists. For more information, please visit: www.owneriq.com.

OwnerIQ, Inc.
Mary Kelly, 866-870-2295
Mkellyatowneriq.com
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