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NYTimes.com Launches TimesCast, Daily Video News Series Highlighting Top Stories as They Are Developing

Each daily TimesCast program takes viewers inside The New York Times newsroom and includes the editors' daily Page One meeting and discussions between editors and reporters about the stories they are covering that day.

"TimesCast will show our viewers how we decide what to cover and how we cover it," said Ann Derry, editorial director, video and television, The New York Times. "We will give viewers unprecedented access to the process; they will see reporters and editors, discussing the stories they are working on as they are reporting them, even before they appear in the paper and online."

"This is another example of our continuing emphasis on video, which represents one of the largest growth areas in digital media," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. "This series offers a new branding opportunity for advertisers, giving access to an engaged audience on the homepage and in multiple locations on the site and on mobile."

FedEx is the advertising sponsor for the launch of TimesCast. The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player and a 15-second mid-roll ad unit within the video.

Daily video segments and an archive of TimesCast segments from previous days will be available at www.nytimes.com/timescast.

The Times produces over 100 original videos per month, featuring breaking news and analysis, as well as enterprise and investigative reporting by Times journalists around the world.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 20 million unique users (February 2010 - Nielsen Online). The Times had 85 million mobile page views in February 2010 (according to internal data).

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

The New York Times Company
Kristin Mason, 212-556-4059;
masonkm@nytimes.com
Stacy Green, 212-556-7078;
green@nytimes.com
This press release can be downloaded from www.nytco.com