NEWS

WIRES

OTHER

VAINSTYLE: THE BOOK, a Platform for Emerging Talent, Launches With Exclusive Features of Lady Gaga, Livvi Franc, David Guetta and Whitney Thompson

VAINSTYLE: THE BOOK, featuring exclusive photo spreads and interviews with superstar Lady Gaga, Livvi Franc, Bryan Ellis, "America's Top Model" Cycle 10 winner Whitney Thompson, DJ/Producer David Guetta, singer Vita, and singer/producer Brandon Beal, will land on the desks of publishers, editors, A&R staff, music directors, and celebrities in New York and Los Angeles the week of March 22nd.

VAINSTYLE: THE BOOK sets out to be the source for new and upcoming talent within the industries of fashion and entertainment. "We wanted to build a platform for new stylists, hair and make-up artists, photographers, artists and designers that would offer the opportunity for their craft to be highlighted and used as a source by their peers and industry professionals," Chauncy Jackson, VAINSTYLE Publisher said. "We've always been excited about our ability to showcase the most exciting talent in the fashion and music industries both in words and photos. I'm extremely proud of VAINSTYLE: THE BOOK and the way it showcases such a diverse group of talent."

The premier issue of VAINSTYLE: THE BOOK will include a cover spread on Bryan Ellis and Livvi Franc along with Lady Gaga which was shot before the blonde superstar became an international household name in which her fans will see the woman behind the masks and costumes. "What amazed me most about that shoot was her willingness to try new things at the time," Jackson said. "For someone as strong as she is, to allow herself to be photographed in a way that makes her seem vulnerable only proved how confident she really was."

In conjunction with the magazine's forthcoming release, VAINSTYLE has launched The VAINSTYLE Experience, which debuted a slew of events during the unveiling of New York City's Mercedes Benz Fashion Week Spring 2010, including Fashion's Night Out with Shane & Shawn; a seven-day extravaganza at the famed G Lounge in Chelsea, sponsored by David Barton Gym; and The Treatment, an exclusive, invitation-only event at the posh The Soho House. Upcoming events include "VAINSTYLE On the Go" mobile makeover kiosk. This unique branding and exposure opportunity will be hosted at malls in the New York Metropolitan Area. "The events that the VAINSTYLE Experience is building will provide consumers and industry alike the opportunities to explore fashion like never before," Elrenia Bailey, VAINSTYLE Executive Editor, said. "Whether it's the Fashion's Night Out, Days of Chelsea, or The Treatment, every event will be magical."

About VAINSTYLE
VAINSTYLE is the latest venture from The Mee Group and co-partner, Chauncy Jackson. Jackson is also behind the success of Groovevolt.com, Siri Music/Universal and Pronounc'd Creative. VAINSTYLE was founded as a catalyst for trendsetting, and celebrates individualism in fashion and entertainment. From aspiring musicians, artists, actors and models to the stylists and photographers who capture their essence, VAINSTYLE's goal is to unveil these extraordinary talents.