Published: March 19, 2010

Experience the Benefits of Being Blonde

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NEW YORK, March 19 /PRNewswire/ -- The John Frieda® team is out to prove that blondes really do have more fun with the Sheer Blonde® Entourage, a series of events and perks available for blondes.

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The blondes-only VIP program kicked off yesterday in New York City with a private performance by blonde icon Natasha Bedingfield, and continues across the country with events open exclusively to blondes.

The John Frieda® team is now calling all blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour. Accepting entries until the end of April, blondes will have the chance to submit their audition videos to YouTube and Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of John Frieda® and renowned stylist Harry Josh before performing live with Natasha.

For more information about all things blonde and upcoming Sheer Blonde® Entourage events in your area, log on to www.forblondesonly.com. The website is a one-stop destination for exclusive blonde rewards.



    WHO:      Blondes

    WHAT:     John Frieda(R) Sheer Blonde(R) Entourage Spotlight Contest

               The Sheer Blonde Entourage(R) will be in a town near you
    WHEN:      hosting events and perks exclusively for fair-haired girls:

              Miami:                March 29 - April 2
              San Francisco:        April 19 - April 23
              Philadelphia:         May 3 - May 7
              Chicago:              June 7 - June 11
              Los Angeles:          July 12 - July 16

    WHERE:    www.forblondesonly.com

SOURCE John Frieda