Published: March 19, 2010
Say Cheese ... and Bacon as Carl's Jr. Outscores The Competition
By Rocco 'Boss Hog' Loosbrock
OMG ... it looks like Carl's Jr. (http://www.carlsjr.com) has done it again my fellow "Baconistas!"
While all of the "fast food" giants are desperately trying to impress a world gone crazy with "Baco-Mania" by coming up with more and more complex and clever creations based on the average "Bacon Freak's" (http://www.baconfreak.com) obsession with bacon, Carl's Jr. has quite wisely chosen to take that path less traveled and move further and further toward absolute simplicity.
So while many of its competitors continue on the path of constantly tossing more and more elaborate ingredients onto their burgers, Carl' has effectively broken the magic formula down to its essential basic, fundamental, foundational "bacon blueprint" of consummate, consumable simplicity.
Introducing Carl's new Grilled Cheese Bacon Burger! (http://www.carlsjr.com/company/releases/carls-jr-launches-ultimate-comfort-food-grilled-cheese-bacon-burgers)
We're talking something as basic as a grilled cheese sandwich, made of American and Swiss cheese on sourdough bread, with a tasty charbroiled hamburger patty and some bacon stuck in up top, for good measure.
Executive Vice President of Marketing, Brad Haley admits that originally, idea for the new burger initially was part of a plan for Carl's corporate "mother company", "CKE Restaurants Inc." (http://www.ckr.com) to better serve their ever growing menu needs of their ever growing "vegetarian" customer base.
So the plan was to introduce a delicious, top quality grilled cheese sandwich that tasted like something more than mere conventional fast food ..."Hold the meat!" Haley adds ... "But, being Carl's Jr., a chain known for its decadent burgers, someone suggested that we try it with a charbroiled burger patty and bacon for our carnivorous customers," Mr. Haley explains, "and the Grilled Cheese Bacon Burgers were born."
He then went on to make sure that he mentioned that Carl's vegetarian customers can still order the "Grilled Cheese Sandwiches" without the burger and bacon.
From my personal experience, Carl's has always been very good about looking out for its vegetarian friends and customers, who for decades now, have been able to "special order" several of the items found on their menu without the meat and according to many of my friends, they actually taste pretty darned good as vegetarian fare as well.
Still ... as for me, I prefer to have my grilled cheese sandwich with the delicious and nutritious burger and bacon tossed in for good measure, so that I can enjoy some of that awesome protein powered "taste extravaganza."
But I certainly do applaud Carl's Jr. for having the insight and vision to buck the trend toward complexity and complications, and simply "go simple," succeeding at doing the just the right thing, for all the right reasons!
Signing off at Pigging out!
Rocco "Boss Hog" Loosbrock
(NewsBlaze readers use coupon code Blaze to get 10% off your next bacon order)
Rocco owns and runs a Bacon of the Month Club called The Bacon Freak Bacon is Meat Candy Club as well as a Wine Club called the Coastal Vineyard Wine Club
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